Business

Impact of digital marketing

By the time smartphones and tabs are introduced digital marketing has touched new heights in this digital era. This era has almost everybody with a social media account and the ones without such an account are literally looked down upon for business purposes. Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. So, the query that arises is of studying the consumer behavior in digital marketing.  Digital marketing has created a revolution in the virtual world of marketing. Here the traditional method of marketing doesn’t apply. The client doesn’t feel neglected. Digital marketing focuses on connecting with the target audience. The client feels as he/she is a part of it. We all know that digital marketing is impacting the way we communicate with our consumers. From Facebook ads to Google/Bing Pay per Click to mobile marketing, digital media is taking a bigger and bigger chunk of the marketing budget each year. Let’s look at a few reasons why digital marketing is becoming such an integral part of the marketing pie.

Companies have for decades built up their business around the traditional brick-and-mortar channel. The rise of the Internet and the surging popularity of online shopping have offered rapid growth in e-commerce and embodied the emerging click-and-mortar (e.g. Target.com) or solely online business model (e.g. Amazon.com).

Modern media is no longer confined to a television or radio show, newspaper or advertisement. Instead, today’s media — from text to video and sound — can be saved and shared electronically, using everything from desktop computers to small mobile devices. This electronic dissemination of media has had a powerful impact on the way people communicate for personal reasons, school, and even business.

In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be.

Inbound Marketing

Inbound marketing refers to the “full-funnel” approach to attracting, engaging, and delighting customers using online content. You can use every digital marketing tactic listed until today throughout an inbound marketing strategy.

Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, and the company’s blog. The job is to drive the target audience to the particular website and promote the landing page. Digital marketers are responsible for the promotion of a product or service of the company. Their Job involves SEO for a better ranking in the search engine. All these factor matters for a tactical promotion of a business.

Reaching more potential customers

Digital media means businesses can reach more customers than ever before. A simple promotion featuring a giveaway or a freebie can earn business hundreds or thousands of Facebook fans and email and text message subscribers, meaning that the business can send a message to these consumers with just a touch of a button. However, digital media also means that those consumers can reach back. Through negative comments to your Facebook page and other social networking sites, like Twitter and your blog, customers can use digital media to take a complaint that would have otherwise been between the two of you worldwide. Creating the reach for the potential customer is quite important. After all, we all want to influence our target audience. We can influence them with our post and content. We can keep them updated with content and posts. This is one of the most important factors for digital marketing in today’s world.

Leading technological edge

Technology is being updated in every single second. Using digital media means using new technology both to create and support the media. New technology can be an asset to your business. When you adopt smartphones and laptops in order to use digital media, you also can positively influence other areas of your business. For example, such mobile technology makes communication among employees much easier. Technology can create the leading edge over your competition. With the advancement in technology, you can go ahead of your competitive market.  So keep yourself updated with technology.

Curate your content to generate potential lead

Before you create a single piece of content, make sure that you have a deep understanding of your ideal customer. In modern terms of SEO, there is a huge demand for high-value content or lead generation. No matter what your business model is, content is still king, thus content marketing must be a primary goal. Content is the foundation of your lead generation and leads nurturing efforts. Marketers have come to rely on content to engage prospects and customers in today’s buyer landscape, but to do so, your content must educate, inspire, and beg to be shared. It should help leads to overcome challenges and achieve their aspirations. If you are able to do that, leads will flock to you, and you’ll gain their trust. Know your audience and give them what they need. An effective content marketing strategy helps enforce a strong baseline for lead analysis since every piece of content can be measured. That best practices how-to guide generated 10% of your digital leads for the year? Great—write another one! Your long-form blog on do’s and don’ts was you’re most viewed of the year? Awesome—share it on social media and write a follow-up!

So the first step is to know the need of your target audience. You must be aware of what people a searching these days, what they like to read. How can you appeal through your content? How can you influence them? How can you create the value worth of their time?

A few years back a research revealed that many B2B marketers have documented plans to increase their lead generation budgets by up to 50% the following year. That investment is still on the rise, overall.

Traffic Generating Content

 

Traffic generating content is important for getting eyeballs on your website and growing your audience. You can’t generate leads without traffic.

Here are some of the best types of content for traffic generation. Pick a few from this list to include in your content plan.

 

Blog posts – This content type is a basic requirement for any content plan. Your blog is like your “hub”: all other types of content should drive traffic to your blog.

Social media posts – These posts will help to drive traffic to your blog.

Videos – Don’t forget that YouTube is the second largest search engine. This is a great opportunity to drive organic traffic to your blog for years to come.

Podcasts – You can encourage your guests to share their episode with their audience, and grow your own in the process.

Infographics – You can include these in blog posts to encourage social sharing.

Photos – Depending on your business, photos may be a type of content that you wish to use for growing your audience.

After generating traffic you need to do analyses of the potential leads. It is the filtering process of the traffic. The Lead generating content is content that you package into lead magnets: valuable resources that you give away for free in exchange for someone’s email address.

You cannot just charge money from your client money from the beginning. You have to win their trust. Lead magnets are non-negotiable for generating leads. People don’t want to give their email address out to just anybody, so you have to give them a good incentive.

Now the question is what you can afford to give away for free?

Useful resources – These can be checklists of tools or lists of resources.

E-Books & Free Reports – these offer something educational.

Webinars – webinars work really well as lead magnets because of their high perceived value.

Discounts & Coupons – Perfect if you have an e-Commerce business. All you have to do is offer a coupon code in exchange for an email address.

Free Trial – If you sell software, you could offer a free trial download or a lite version.

Quizzes – You could offer a free quiz, but for your users to get their results they’ll have to give you their email address.

Mini-Course – This could be a series of emails or a series of videos explaining how to do something.

Free Challenge – If you help people to overcome obstacles or achieve goals, you could offer a free challenge to accomplish one thing over a set period of time.

Now the question arises that what’s the platform?

Organic Platform: Organic Platform doesn’t involve any paid advertising, so they are really great for a low budget. However, you can’t expect to get organic traffic right off the bat. Organic traffic takes a bit of time, or even a few months, to get going.

Let’s have a look at some organic platforms:

• Search engines (Google, Bing, Yahoo, etc.)
• YouTube
• Facebook
• Twitter
• LinkedIn
• Pinterest
• Google Plus+
• Tumblr
• Instagram

Paid Platform: As the name suggests you have to spend money on this platform.  You will get traffic a lot quicker than organic platforms. Promotion is lot more-faster in this platform.

Here are the main paid distributions platforms that you’ll want to consider.

• Social media ads
• Google AdWords
• Native ads (ads that appear on other platforms)
• Banner Ads
• Content discovery networks (ads for your blog posts that appear in the “around the web” and “recommended stories” sections of large online publications)

I will highly recommend social media ads on Facebook. It is the largest social network in the world. You will get the maximum reach. Facebook is having the maximum number of the user than any other social media. So in order to generate the maximum lead, this will be the best platform.

Map your customer’s needs and curate your content and share it. That’s all it takes to generate potential leads. Be patient and keep yourself updated with the trend.

Being Remarkable

Who doesn’t want to be remarkable? Every one desires attention and recognition. So how do we get it? First of all, we need to understand that being noticed and being remarkable are two different things. People often confuse between these two. If you run naked in streets you will definitely get noticed but you won’t be recognized. What I am saying that it is easy to pull off a stunt in public but it is not necessary that it will accomplish your goal. It is not useful. It is a lame strategy.

Being remarkable doesn’t mean you are remarkable to yourself. No not at all, it means being remarkable to the rest of the world. No one will remark you if you are average, the average is another term for losers. And there is no way a loser can get recognition. Try to understand the urgency of any situation and plan according to the situation. Urgency is the name of opportunity for you. If you do deliver what you promised or what you have been asked Congratulation! You are recognized. Understanding the concept of the deadline is very important. We all have goals: We want to matter. We want to be important. We want to have freedom and power to pursue our creative work. We want respect from our peers and recognition for our accomplishments. Not out of vanity or selfishness, but of an earnest desire to fulfill our personal potential.

Extremism is important. Extremism in the pursuit of recognition is not a sin. In fact, it’s the requirement. That is a necessity.  Stars or celebrities are not recognized because they are good-looking but it’s because of their work. People will appreciate your work. Try to be known for your work. You will be known forever. It’s the glory that is remembered, not your face but your name that counts. Kindness is more important than wisdom, and the recognition of this is the beginning of wisdom. It doesn’t matter on which edge you are more than matters that you are at or beyond the edge. There is a big difference between a ‘high performer’ and a ‘high potential’. High performers are steady and are kept in their respective areas. High potentials are given new challenges and are seen as the future. Which are you? Define yourself. Self-analysis is the key to know your niche.

Be limitless. If you are limited to something then you are suppressing your caliber, your ability, your skill. Push your limits. Always remember that sky is my limit. Who has trouble finding a new gig? Not the remarkable minority, that’s for sure. You set your own standards of achievement. You know that you’ve done a good job (or not) and don’t need the verification or otherwise of those around you to tell you so. Yes, you will still enjoy receiving praise and recognition but it’s not going to dampen your motivation if you don’t get it. And a trait of your internal referencing is that you may set yourself exacting standards and put pressure on yourself to achieve perfection in your eyes. The trick is not to mess it up. Ultimately, I think it’s just going to get you that exposure, get you in that door, and get you that recognition that will hopefully get you opportunities. This is a very high form of recognition, but one slip and you’re off the radar once again.

We all work really hard, and we do it because we’re passionate. We don’t do it because we’re being rated. However, we’d all be remiss if we didn’t think that some kind of recognition for efforts and accomplishments didn’t make you feel good. If your niche is in a manual, and if it is the accepted wisdom, then it’s boring. It can be found in any book and it is not innovative. Try to be the trend. You may be remarkable today but if you do not re-invent or re-invest, you won’t last long. So don’t settle down on your laurels, you must work hard and keep going.  The only way to grow is to abandon your strategy of doing what you did yesterday, but better. Commit. Be the change you wish to see.

Know how to be a brand? How can you gain popularity?

What is a brand?

The Brand is the perception that clients or customers have of your business and the voice that defines your organization as a whole—to recognize the value potential of your company. A brand is not just a logo or a company name. It is something that people say about you when you are not there. The rise of Millennial, social media and thought-leadership are pushing brands to think differently and engage with their audiences in new ways. In simple terms, if you want to succeed, then you need to learn how to create a brand that becomes your customer’s best friend. A brand is a culmination of all the intangible feelings and thoughts that accumulate in a customer’s mind when they think about your business. Brand strategies are your way of altering those perceptions until they suit your company goals. In order to get popular as a brand, you must deliver what you promise to your audience. Generate interest, buzz, and viral spread. Increase brand value – journalistic style. Informative information and an angle or a different take on something, infographics links, controversial, topical, facts, quotations. Generate leads through your press release. Free giveaway, eye-catching,
and more sales – more lay sales letter. Present a big problem your audience face, provide a solution, create urgency or scarcity – selling out fast, limited stock etc. However, the best companies have a drive that goes beyond those obvious elements and separates them from their competitors. Branding your business online will help you connect with your potential customers in the digital spaces where they spend time. A well-developed brand will stick with consumers. Even if they’re not ready to buy from you right now, they’ll remember you when they need your products or services.

Let’s explore some Key elements to create a Brand:

• Defining Goals– Generate interest, buzz, viral spread. Increase brand value – journalistic style. Informative information and angle or a different take on something, infographics links, controversial, topical, facts, quotations. Generate leads through your press release. Free giveaway, eye-catching,
  More sales – more lie sales letter. Present a big problem your audience face, provide a solution, create urgency or scarcity – selling out fast, limited stock etc.
• Being Consistent: Firstly you have to decide what is driving your brand forward. Consistency is easier to achieve than you might think. It simply means assessing everything you do and asking yourself whether it fits with the image you’re presenting to the world. Creating brand guidelines can simply boost the chances of improving your consistency. Keep that in mind that consistency plays a vital role in your brand. Consistency helps your audience quickly recognize and identify with your brand, while inconsistency can confuse your audience and cause them to see your business as unprofessional.
• Emotional brand attachment: If your brand appeals to the need to be a part of something that’s larger than ourselves. It will automatically draw sentimental values. This makes your brand powerful. Try to use a clean design with simplicity and a desire to create an innovative revolution. You can enhance engagement and develop a more sustainable relationship for the long term.
• Engagement with your Employees: The workforce is also very important in creating your brand image. Whether you’re investing in a new type of social media branding, or you’re building a brand from scratch, you need the insights and buy-in of your customers to be successful. The employees are the group that is often overlooked. This group is responsible for everything. Employee advocacy reinforces the company culture and values that you rave about in your press releases and through your website “about” page, showing how concepts can translate into real behaviors and campaigns.

The brand elements are the senses of a brand. It helps to define a brand. It consists of the core values that a brand stands for. One great way to improve your customer retention is to reward customers for every purchase. Everyone likes to get something extra without paying more money. Once you start building an audience online, encourage your followers to share brand content on your website and social media. User-generated content, which can be anything from product reviews to unboxing videos, builds your brand’s authenticity and provides social proof. When potential customers see real people using and enjoying your product, their confidence in your brand will increase. This strategy can make your brand popular. Give them referral codes. This will even create more visits to

your website. This will even make your brand more popular.

Adopting a reward plan will help you become known as a company that truly cares about its customers. Additionally, if your company offers a type of reward plan that none of your competitors have, you can use it as a unique selling proposition. You can get a leading edge over your competitors. Be a trendsetter. Be precise to your goal. Change the course of the tide.

Designing a logo—Creativity in graphics

The creative design comes in handy while working in the field of graphic design. After all, it’s too easy to lose steam in the midst of cranking out design after design. Fear not! For your inspiration needs, we’ve combed through every inch of the internet to bring you the best design existence.

Research your audience: Designing a logo is not just about creating an appealing visual. Like the overall color scheme and design of your site, your logo sets your brand apart from the competition and shows people that you’re a legitimate business. Logos are a critical part of the modern visual landscape. Throw yourself into the brand. Save all your sketches. Research online. Create mind maps or mood boards. Build a board and tear it apart. Stop with the clichés. Know your customer need. Give him/her a variety of different design to think on. Ask your customer about the message he/she want to convey via the logo. Don’t just be a designer – be a good one. Designing an effective logo is not a quick or easy process. What it requires is through research, thought, care and attention to ensure the final logo design targets the correct market and broadcasts the right message. A poorly designed logo will have a negative effect on the perception of your business; however, a carefully designed logo can transform a business by attracting the right people.

Idea generation: When working on designs you should start on paper, using numerous idea generation techniques, such as brainstorming and word mapping. This is typically a very organic process and can vary from project to project. Any idea that comes to mind will be sketched on paper to explore the full depth of potential ideas for the logo design. You should be updated with the current trend in the graphic designing. It’s wild to see dozens of design examples categorized by their inherent design trend. Each page even has a small infographic for each trend displaying popularity by year. Quite revealing!

Once the idea has been explored on paper you should begin to work on the designs using software called Adobe Illustrator, which is a vector-based software program, which means the artwork produced is scalable and will never lose quality. You should continue to explore and experiment with the ideas even during this state, to ensure the idea produced is presented in its best possible light. Use vector shapes in Adobe Illustrator CC to create a logo that looks good onscreen and in print. The best part about vector art is that it scales to any size. It can be a small business card or a large billboards vector art can be resized and it will not lose its quality. Try to know about the golden circle ratio. It will help you to get a better understanding of various designs.

Once you have made several solid designs prepared, you will have an incubation period of at least a day, where you will not look at the designs. During this time you may consider new ideas which you would like to explore and can return to the project with a fresh perspective. Following this period you should return to the designs, refine the work where needed and select the most suitable designs to present. Add vector design in your logo and create some mind-blowing designs in order to draw your clients

Designing the Idea and presenting:  Once designs are ready to present you should create a PDF document which will display the logo designs created, with images of the designs in real life examples, along with supporting notes explaining the decisions made. We only present designs which we are confident in, and will give you my opinion on which you believe will be most suitable for your client’s business. You should leave the final choice to your client, and if there is any possibility of improvement in design, the design could be improved or modified to better meet the objectives, changes can be made where necessary.

Finalizing the Project:   Once the designing process is completed; and we are both satisfied with the final design work, we will be finalizing the new logo files for use on web and print. You are also supposed to prepare a logo usage document to help you make the most of your new logo as your business grows, and if at any point you need help with your logo files you should be available to help and support your client ongoing.

How to think logically?

The word logic is derived from a Greek word “Logos” meaning study reason or discourse.  Thinking logically means having justification for every possible reason for every step or decision you will make. Logical decision making is done the basis of facts with suitable reasoning rather than emotions. It is the process of making strategies with logic and executing them on the based plan. It is a process of being smart and thinking creatively. You should justify your thoughts with logic and enlighten your team. You should justify the strategies, actions, and decisions based on the facts you gather. The logic can help you to get a better understanding of any problem or situation. The logic is the science and art of correct thinking. The reasoning is thinking, speaking about something in rational and logical ways. It involves thinking and a thorough analysis of the problem. Logical thinking focuses on the improvement in the analytical skills. Analytical skill helps to do a thorough analysis of any problem or situation.

Deductive reasoning is a crucial phase of the Logical thinking process. Now the question in your mind is what is deductive reasoning? Well, the answer is pretty simple.

Deductive reasoning involves a thought process in which general principles guide individuals as they analyze specific phenomenon or take specific action. Simply it can be said that follow a rulebook for any circumstances.

One example of deductive reasoning is ‘Human Resources have identified public speaking skills as an important qualifier for a particular position. They decide to require candidates to make an oral presentation on a predetermined topic as a part of their second interview.’

Management is committed to professional development for staff members and mandates that a formal professional development plan is incorporated into all performance reviews.

Inductive reasoning is looking for a pattern or a trend and then generalizing it. When you generalize and extrapolate the information, you don’t know for sure if this trend will continue, but you assume it will. You, therefore, don’t know for sure that a conclusion based on inductive reasoning will be 100% true.

Abductive reasoning is the third form of logical reasoning and is somewhat similar to inductive reasoning. It was first introduced by the term “guessing” since conclusions are drawn here are based on probabilities. In abductive reasoning, it is presumed that the most plausible conclusion is also the correct one.

Unlike deductive and inductive reasoning, abductive reasoning is not commonly used for psychometric testing.

The logical thinking process involves taking the important ideas, facts, and conclusions involved in a problem and arranging them in a chain-like progression that takes on a meaning in and of it. To think logically is to think in steps. And justify your every step.

These points can come in handy to have a better understanding of Logical Thinking:

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• It is a branch of philosophy that concern analysis of interference and arguments.
• It is the use and study of valid reasoning.
• A proper reasonable way of understanding something.
• An interference involves forming a conclusion that is based on evidence
• An argument consists of a conclusion and its supporting evidence.

Logical thinking is a process that involves moving from one related statement or thought to another. The purpose of logic is:

• To attain clarity in our thoughts and validity in our process of interference.
• Distinguish between good and bad reasoning and between correct and incorrect arguments.
• To attain truth and validity in reasoning.

“To a great mind, nothing is little” By Sherlock Holmes.

Sir Arthur Conan Doyle has mentioned in his book picturing the character Sherlock Holmes a flawless logical thinker.

What are the benefits of being logical?

The answer is quite useful. The following points will support my answer:

• Supports the use of reasoning and power of the mind.
• Helps to make them more dependable
• We learn how to defend judgments with proper justification.
• Using logic we bring our intellectual capacities to maturity and fruitfulness
• And we learn to distinguish between good and bad arguments.

You must never lose touch with your inner stillness. To be sound and logical Eckhart Tolle said “When you lose touch with your inner stillness, you lose touch within yourself you lose in the world. Your innermost sense of self, of who you are is inseparable from stillness. I am that is deeper than your name and form.”

Training in logical thinking encourages learners to think for themselves, to question hypotheses, to develop alternative hypotheses, and to test those hypotheses against known facts. That is how you decide what logically right solution is. You should consider all the aspects before you execute your plan. Comparing hypotheses or assumptions with the actual fact needs logical understanding.

It has been proven that specific training in logical thinking processes can make people “smarter.” Logical thinking allows a child to reject quick answers, such as “I don’t know,” or “this is too difficult,” by empowering them to involve deeper into their thinking processes and understand better the methods used to arrive at a solution and even the solution itself.

SPICE forms: A hassle-free process of incorporation

Ministry of Corporate Affairs (‘MCA’) has come with for Incorporation of Company under Companies Act, 2013 to incorporate the company within one day; with the SPICE forms meaning (Simplified Performa for Incorporating Company Electronically).

It was a significant step taken by Ministry of Corporate Affairs by introducing e-form INC-32 under SPICe scheme vides MCA’s notification dated 01/10/2016 notifying Companies (Incorporation) Fourth Amendment Rules, 2016.

The Ministry of corporate affairs (MCA) is primarily concerned with the administration of the Companies Act 2013, the Companies Act 1956, the Limited Liability Partnership Act, 2008 & other allied Acts and rules & regulations framed there-under mainly for regulating the functioning of the corporate sector in accordance with law.

The following forms are notified by MCA:

• Incorporation of a company in e-Form SPICE (INC-32)
• e-Memorandum of association in e-Form SPICE MOA (INC-33)
• e-Article of association in e-Form in e-Form SPICE AOA (INC-34)

In today’s global scenario, it’s a very way to start the business with a single window form.

It’s said so because earlier if a Person wanted to incorporate Company then they had to apply for the DIN, Approval of the Name, its availability, separate form for first Director, Registered office address, PAN, TAN etc.

But this form can be used for all the following purposes:

• Application of DIN (up to 3 Directors)
• Application for Availability of Name
• There is no need to file a separate form for first Director (DIR-12)
• There is no need to file a separate form for an address of registered office (INC-22)
• There is no need to file a separate form for PAN & TAN

Type of companies covered under e-Form SPICE (INC-32):

1. One Person Company = INC-32 (SPICe )
2. Private Limited Company (with7 or less than 7 subscribers) = INC-32 (SPICe )

• Public Limited Company (with7 or less than 7 subscribers) = INC-32 (SPICe )

1. Section 8 Company(with7 or less than 7 subscribers) = INC-32 (SPICe )
2. Producer Company (with7 or less than 7 subscribers) = INC-32 (SPICe )
3. Producer Company (with more than 7 subscribers) = INC-7

• Company with foreign Subscribers (up to 7) = INC-32 (SPICe )

The following documents are required for Incorporation of Private Limited Company under SPICe process:

1. Documents from Directors and Shareholder
2. IDENTITY PROOF

1) Permanent Account Number (PAN) Card
2) Aadhaar Card / Passport / Driving License / Voter Identity Card

1. ADDRESS PROOF

1) Telephone Bill / Mobile Bill
2) Electricity Bill / Water Bill
3) Bank Statement /Bank Passbook with latest transaction

(Any one of the Document not older than 2 months)

*Telephone Bill / Mobile Bill/Electricity Bill / Bank Account Statement must be in the name of applicant and should not be older than 2 months

1. PASSPORT SIZE PHOTOGRAPHS – 3 EACH

Notes:

(If the documents are not in English, then it should be translated to English)

*All the Copies of documents must be Self Attested by the applicant

2. Documents to be signed by DIRECTORS

1) Consent to Act as Director: Form DIR-2
2) Details for Director identification number (DIN)
3) Declaration of DIN (If DIN is allotted already)

3. Documents to be signed by SHAREHOLDERS

1) Application for Digital Signature Certificate (DSC)

2) Affidavit by Subscribers & Director: (INC-9)

4. Documents from Company / LLP / Trademark Owner, if any

1) Board Resolution / Formal authorisation for use of Name / Trademark

2) The authorization for execution Documents from Company / LLP

* To be signed by the concerned on their Letterhead

5. Registered Office – Address

1) No-Objection letter from the Owner of Address to use the address ad Registered office of the Company.

2) Address Proof – In the name of the Owner of Address

1. Electricity Bill, Telephone Bill (Fixed Line Only), Gas Bill or Water Bill (Not older than 2 months); OR
2. Tax Paid Receipt or Copy of Registered Sale Deed

*To be signed by the of the Owner of Premises

• If the Address facility is availed from a Shared Office Service provider, a copy of Electricity Bill / Tax Receipt with a copy of Lease Agreement with specific powers to sublease or issue NOC letters for use of premise as Registered Office address under Companies Act is also required.

* To be signed by the Owner of the Premises/ Signed by the Shared Office Service provider.

Features of SPICe (inc-32) form:

• Maximum details of subscribers are SEVEN (7). In case of more subscribers,the normal incorporation procedure in INC-7 shall be followed.
• Maximum details of directors are TWENTY (20).
• Maximum THREE (3) directors are allowed for filing application of allotment of DIN while incorporating a Company.
• The person can also apply for the name in this form.
• By affixation of DSC of the subscriber on the INC-33 (e-moa), date of signing will appear automatically by the form.
• Applying for PAN / TAN will be compulsory for all fresh incorporation applications filed in the new version of the SPICe form.

Filling the form:

Note:

• Director has to give declaration at the end of the form that he has checked the name on MCA website and Trade Mark Website.
• DSC of Director will be affixed on the form. {In case, director don’t have DIN then mention PAN No. of director at the place of affixing of DSC)
• DSC of professional will also be affixed on the form.
• Only one name can be applied for approval in this e-form. Therefore, one is advised to duly check the proposed name and follow name availability guidelines, existing trademarks to avoid rejection.
• MCA21 system will auto-generate the pre-filled application forms 49A (PAN) and 49B (TAN) after submission of SPICe, which the stakeholders will be required to download, affix digital signature and then upload both signed forms on an MCA21 system as linked forms.
• The new version of SPICe incorporation applications will be processed only after Forms 49A & 49B are duly signed, uploaded and payment is confirmed by MCA
• PAN (as allotted by Income Tax Deptt) will be printed in the Certification of Incorporation, and TAN will be separately communicated to the stakeholders by email
• The new version of SPICe form for all fresh incorporation applications w.e.f 01 Feb 2017

Leadership A Quality to Success

Leadership is an inborn talent or quality that helps you to lead a group or organization or a country.

Leadership is the ability to adapt the setting so everyone feels empowered to contribute creatively to solving the problems. Leadership is adaptive, meaning that the leader makes adjustments. A leader who fails to adjust to the territory will lose their way. Only fools willingly follow someone who is lost.

Once Napoleon Bonaparte said “I am not afraid of the army of lions led by a sheep, but I am afraid of the army of sheep led by a lion”   A lion is a symbol of leadership. Here the words of Napoleon shows that an effective leader can draw best out of the worst and an inefficient leader can fail the best. Leadership means start pushing your limits, strive for the best and motivate or enhance your team their skills and lead from the front. Never give up in worst situations and overcome the problem. The glory will be all yours.

Leadership acts on people’s feelings, meaning a leader finds ways to link to people’s instinct or intuition. Leaders help everyone feel empowered, which in many organizations with bad histories is a leap of faith. If a leader can also provide concrete evidence that helps the empowerment, is wonderful. But evidence usually comes after the leadership actions produce the desired results.

The more complex story reinforces that ‘’everyone on a team can be a leader’’. The most successful teams create chain reactions of leadership. Adaptation triggers long chains of further adaptations that ultimately solve seemingly impossible problems. Everyone has their different ways of doing this, whether it’s through rewards, allowing more freedom within job roles or getting stuck into the job alongside your employees. Each approach works differently for everyone, but each type of leader has taken time to figure out their style.

Courage is a fickle thing, but incredibly important in a great leader. A leader needs to be able to stand alone, and stand up for what they believe in. Having the courage to do what you believe will work is sometimes one of the hardest things to do. With courage also come determination and patience – the ability to hold firm and not succumb to negativity or the pressure to crumble, and the patience to keep going along a difficult road until they reach the end with their head held high, no matter what the outcome. You should be dedicated in what you believe. A leader is supposed to motivate his followers in a positive direction with a healthy mindset. Always remember that Success is not final, failure is not fatal, it’s the courage to continue pushing that counts. Courage is not having the strength to go on it is going on when you don’t have the strength. Courage is very important factor in leadership. It’s the will to stand against the tide, when the wind is against you and you have to sail in the opposite direction. A leader inspires his people to do the same. Always remember that fear is a reaction and courage is a decision. A great leader knows it and execute when needed. It is always easy to stand in a crowd but it takes courage to stand alone. If you overcome that stage the crowd will follow you eventually.

A good leader will often command the attention of an entire room, sometimes without even speaking. This level of presence is not something you just possess from birth. It’s a quality that needs to be earned through the respect of your employees, working hard and being honest at every step of the journey. Presence is often the result of

humility in a leader. Acting aloof or superior to employees is likely to cause dislike and disruption, resulting in a negative environment. Instead, a good leader can listen to their employees, talk on their level and gain their trust. All these events can lead to the creation of an aurora of positivity.

A great leader is a strong motivator. Off course the past cannot be changed but the future is yet in your hand. A leader always aims for the moon, if he misses he may hit a star. Everyone needs motivation at some point in time. A great leader makes sure that happens. A great leader always takes one step at a time, one punch at a time, one round at a time. He/she makes small goals and aim to achieve it with his team. A great leader knows that a great thing doesn’t happen from the comfort zone. One has to push his will and limits. A determination is very important along with dedication. People who attack your confidence and self-esteem are aware of your potential even if you are not. If you are dedicated to your goal and work hard nothing can stop you from reaching that point where you want to be.