Marketing

12 Ways Jain Software Enhances Gym Management Systems

Gym

Gym

Operating a gym is not limited to having machines, trainers or coaches; but it calls for smooth functioning, excellent customer satisfaction and proficient management. Gym management can be complex due to some of the stated factors, but Jain Software’s effective solutions are aimed at making the work easier while assisting all kinds of gyms to meet their business objectives. Here are 12 ways Jain Software enhances gym management systems and transforms the fitness industry:

1. The philosophy of being a champion for, without, and with our members that informs all of our action across SMDs must also encompass comprehensive member management.

Being the unique software management of Jain, the Gym management system can handle all information related members, including their details, accounts, and payment history. The system makes it easy to:

  • Track the number of persons using the track and their renewal of the membership.
  • Record of stores health and fitness
  • Remind participants or member organizations and groups of pending renewals or expiring memberships through automatic systems.

In this way, we can gather data from a gym and help its owners to deliver valuable services to its members, enhance the membership rate as well as members’ satisfaction.

2. The use of electronic tools facilitate automated billing and payment systematic.

It is now possible for individuals to bid farewell to payment tracking using simple note and pen. Jain Software’s gym management solution integrates automated billing features, allowing gyms to:

  • Combine, create, produce, prepare, develop, generate, and issue invoices
  • Use multiple payment gateways for your online selling.
  • Make customers pay via subscriptions for membership services

It also eliminates much of the paperwork while also establishing a steady cash inflow and minimizing payment issues.

3. Class and Schedule Management

Coordinating fitness classes may not be easy especially to gyms that provide flexibility in the timing. Jain Software simplifies class and schedule management by providing:

  • It is also useful to have a dynamic calendar of classes& trainers.
  • Schedules of classes that are running live
  • Cancels or reschedules and sends an urgent notification to the concerned person or group Time-management notifications

Customers of the space can schedule classes through a linked application, which will prove convenient for personnel as well.

4. Customized Trainer Administration

Incorporated into Jain Software, gym owners are in a position to pair up trainers with the gym members or class. The system includes trainer availability calendar with the corresponding schedules and KPI. It enables:

  • A good combination of the trainer to the members of a group.
  • Authority of mobile phone users with feedback and rating systems
  • They must train them to the right level of optimality when it comes to the utilization of their own resources.

This results in improving the experiences of members as well as the management of trainers.

5. Member Mobile App Integration4566

The customers of today’s world, particularly the gym visitors, do not want anything complicated, and Jain Software provides that facility through a separate application on the mobile. The app allows members to:

  • Order classes and individual training
  • Monitor their progress as regarding the physical activities and their attendance.
  • Gain access to workout routines according to the goals set along with nutrition advice.

This a mobile-first strategic planning aims at improving member interaction and thus loyalty.

6. Goods and Assets Management

Similarly, many gyms face problems with equipment management and their tracking in particular. Jain Software’s system includes inventory management tools to:

  • Stay on top of equipment usage and its maintenance program
  • The consumption of certain products such as protein powders or supplements should be tracked to determine their stock status.
  • Alert on repairs or replacements

That way, there won’t be an element of surprise where a gym falls short in fulfilling members’ needs and wants.

7. Reporting and Analytics that reflect the depth of its operations

A company needs to have data-driven decisions to support their business development. Jain Software’s gym management system generates detailed reports on:

  • Member retention rates
  • Source of income and expenditure
  • Most taken courses and hours of high server traffic

They ensure that gym owners understand their shortcomings, and possibly enhance their operation with a view of gaining the most profits overall.

8. The direction of advertising and publicizing an organization and its products.

In essence, member acquisition and maintenance is easier when using Jain Software’s marketing tools. The system enables gyms to:

  • Send out email and text message blasts
  • Promotion discount schemes and Refer Bonus
  • Analyze how marketing campaigns are performing

This way, these processes eliminates the need for manual work and allow gym to be on the spotlight providing excellent fitness services while expanding its memberships.

9. Access Control and Security

It is extremely crucial to exercise high levels of security for all the members that work out in the gyms and this is something that Jain Software has put into consideration when developing its access controls. The system integrates with:

  • An usage or readers based system that uses fingerprint or RFID card for accessing doors.
  • Member ID card or a Quick Response (QR) code
  • Supervision of the register of entries and exits

It also helps in reducing on insecurity and most importantly it deals with people getting in to the gym unauthorized.

10. An Application of Gamification There are numerous ways that gamification has helped organizations create engagement by making member engagement seem like a game.

Jain Software is equipped with some elements of gamification to encourage its members or users. These features include:

  • Points for attendance or completing the fitness goals
  • Challenges also involve creating leader boards for the LLCs to compete in.
  • Possibility of integration with wearing fitness devices for tracking the process in real time

It helps the members create a community whereby everyone has to maintain his/her consistencies to the fitness regimen.

11. Customizable Membership Plans

Members’ needs have to be addressed differently; thus, there is always the need for flexibility with the kind of memberships offered to people. Jain Software allows gyms to:

  • Develop and build plan according to an individual, family or a corporate.
  • Provide monthly or annual packages or both
  • Offer extras that can be purchased such as private tutoring or diet services

This versatility makes the gyms popular since they can sell themselves to a wider market hence increase their revenues.
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12. Flexible and Efficient Solution for Growing Organizations

Which is where modern facilities find themselves, requiring systems to scale with them as they add amenities. Jain Software’s gym management solution is scalable and can accommodate:

  • New branch and other establishments
  • Increased member databases
  • Other features based on the needs of the business being done

This is an important one because it means that the gym owners are in a position where they can grow the business without thinking about straining the management system.

Conclusionmobifit features 1

Fitness Centre management software developed by Jain Software is quite impactful as we are taking gym services to a new level, by going through technological changes, automation processes, better customer services plans and more. From effective administration to members satisfaction, Jain Software assists gym owners to manage the important aspect of their business, which is creating value for their members.

Are you ready to convert your gym into highly profitable business? Contact Jain Software now and learn, how advanced technologies can help in gym management!

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7 Top E-Commerce Solutions from Jain Software

 E-Commerce Solutions

E-Commerce Solutions

In the present era of digital economy, a firm cannot afford to be devoid of an e-commerce platform for the purpose of achieving increased competitiveness, as well as broadening its market reach and improving the quality of its offered services to the customer. Jain Software as an IT solutions provider presents a wide range of e-commerce solutions matched to the needs of companies of different types. The services Jain Software offers leverage the company’s goal of supporting all aspects of an e-commerce business from user experience to analytics. In this blog, you will learn about the 7 best e-commerce solutions from Jain Software and how they can help your business.

1. Software as a Service e-commerce Platforms
Each business is distinct, and, therefore, require different e-commerce solutions. Jain Software helps you develop unique, brand specific e-commerce solutions that automatically support your business objectives.

Features:

  • Tailored Design: Ability to set customized themes and layout to fit your brand image.
  • Scalability: Solutions that are scalable, so that they can handle an increasing number of products for sale and a rising clientele.
  • Responsive Design: Responsive designs for better user experience when shopping via computers, tablets and mobile phones.
  • Multi-Language and Multi-Currency Support: Allowing organizations to meet the needs of customers around the world.

Benefits:
An adjustable platform allows for the development of a arrival of environment that is satisfying and will help prevent customers from seeking a different shopping experience.

2. Inventory Management Systems
Inventory control plays an important aspect in every and ecommerce business venture. The systems from Jain Software also help in real time monitoring of the inventory thus minimizing situations where a company sells a product that it does not have in its stock or in the other extreme, when it lacks products it has sold.

Features:

  • Real-Time Updates: Scalable stock levels tracking in real time.
  • Automatic Restocking Alerts: Alerts that inform the user that the stock of the products is low.
  • Integration with Sales Channels: In effect, the inventory should be synchronized to some of these platforms as the Amazon, Flipkart and your website.
  • Batch Tracking: Batching the products would facilitate quality assurance as a way of dealing with quality control.

Benefits:
Smooth flow of inventory is noteworthy as it leads to cost-effective functioning, and maximum convenience for customers due to guaranteed timely availability of goods.

3. Secure Payment Gateways
At Jain Software, we incorporate respected, secure, and flexible payment gateways so that clients’ trust in the convenience of such transactions is well placed.

Features:

  • Multiple Payment Options: Card/net payments, device/net payments, bank transfer, credit/debit cards, digital wallets, and cash on delivery.
  • Encryption and Security: Strong security measures to ensure customer’s information privacy.
  • One-Click Payments: Savings made by avoiding entry of frequent payment methods and the time it would have taken to enter them repeatedly.
  • Multi-Currency Processing: Painless international dealings.

Benefits:
Payments must be safe also to build customer trust while it has the same effect of reducing cart abandonment rates, thereby improving the sale.

4. Convenience for Users when Shopping
Effective e-commerce interface is another aspect of ensuring that the progress of e- business. Jain Software creates easy to navigate platforms and good shopping experience is of utmost importance to the company.

Features:

  • Search and Filter Options: Search options to narrow down the criterion in order to enable the quick identification by the customers.
  • Personalized Recommendations: AI part for recommending products based on browser’s list and his/her previous purchase.
  • Quick Checkout: Optimized complex call-to-action paradigms on multiple purchasing steps to decrease customer efforts.
  • Wishlist and Save-for-Later Features: Encouraging future purchases.

Benefits:
Improve user experience makes bounce rates lower, the average time spent on the platform higher and brings back customers for more.

5. Datamining and Business Intelligence Systemaskdjfhalksdj
Knowledge of the customers’ behavior and trends in the market has significant roles in decision making. Jain Software provides complete reporting solutions for e-Business Companies.

Features:

  • Customer Insights: Information about users such as; user demographics, user spending behavior, and user preferences.
  • Sales Reports: Information regarding daily, weekly, monthly, annual revenues, best selling products, and variations in sales per season etc.
  • Traffic Analysis: More information on how customers locate the store.
  • Conversion Tracking: Knowing which campaigns are responsible for sales.

Benefits:
Using data as a tool gives the company a way of identifying the right audience to market to, ways of marketing and even a better way of getting the return on investment.

6. Integrated Marketing Tools
Marketing is the single most important aspect of any e-commerce organization. Jain Software offers ticketing to assist you in communicating to your target market.

Features:

  • Email Campaigns: Incoming emails for cart abandonment, sales, and subscription.
  • SEO Optimization: Furthermore, they have worked to incorporate other built-in tools to enhance its search engine rank.
  • Social Media Integration: Post products on these social media applications as it shares a product instantly on an individual’s Instagram, Facebook, Twitter, etc.
  • Discount and Coupon Management: Manage and monitor different promotional activities.

Benefits:
Through marketing tools, the identified enterprise can target more consumers, make them aware of its products, and convert them into consumers.
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7. Customer Relationship Management (CRM)
Most importantly, customer relationship has been regarded as a key determinant for long term sustainability. CRM, services developed by Jain Software are aimed at enhanced customer relations and loyalty.

Features:

  • Centralized Customer Data: Customer details should be properly stored and managed to observe health standard measures.
  • Support Ticketing System: Build the treatment of customer inquiries and complaints as a priority on the company’s guideline.
  • Loyalty Programs: Bonus is another method that should be given to frequent consumers.
  • Feedback Integration: Inform potential and current customers in order to enhance services delivery.

Benefits:
A good CRM system simply blooms the trust with the customers and makes them loyal in such a way that they prefer to buy the products alone.

Why Jain Software for E-Commerce Solutions

  • Expertise: Over the years, Jain Software has accumulated sufficient experience to design solutions suitable to various industries.
  • Customizability: All these services can be as tailored to suit your needs as much as possible.
  • Affordability: Reasonable prices guarantee the achievement of the best returns on investment.
  • End-to-End Services: Jain Software is always with you from the development phase up to the stage of maintenance.
  • Cutting-Edge Technology: At Dot Trends, employing the trending technologies helps keep your e-commerce platform current.

Real-Life Success Stories
Case Study 1: Strategies to Change a Retail Business
An organization operating a conventional physical storefront contracted Jain Software to design its web store. By integrating Jain Software’s web based selling platform and full complement of marketing tools, the business gained a forty percent increase in selling within the initial quarter.

Case Study 2: Improving on the aspect of Inventory control
A medium-sized e-commerce firm was experiencing problems with poor stock control. In Jain Software case, using of real-time inventory tracking minimized the stock outs by 30%, enhancing customer satisfaction situation a lot.

Case Study 3: Boosting Customer Retention
This is a good example that shows how one of the beauty brands united CRM and its loyalty programs with the help of outsourcing at Jain Software, and received a 25 per cent increase in repeat customers in the space of six months.

Conclusionecom
Jain Software offers cutting edge internet solutions especially for the e commerce companies. From open mobility systems, payment security services to sales boosting analytics and customer relation management tools, these solutions offer all that is required to operate a viable e-commerce outlet.

Regardless of your situation, whether you’re a new startup planning to create an online store for the first time, or a large firm eager to grow and expand your online presence, Jain has the capacity and the resources to support your growth.

Let Jain Software help put your e-commerce dream into practice—call us now to begin!

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9 Dynamic SEO Strategies for Developers: Skyrocket Your Software Company’s Online Dominance

In the rapidly evolving landscape of the digital world, Search Engine Optimization (SEO) has become paramount for any business striving to establish a strong online presence. This holds especially true for software companies that aim to showcase their innovative products and services to a global audience. In this blog post, we will delve into the world of SEO for developers, uncovering strategies and techniques to enhance the visibility of your software company in search engine results.

1. Understand Your Target Audience:

Before diving into the technical aspects of SEO, it’s crucial to have a clear understanding of your target audience. Identify the specific needs and pain points of developers, software engineers, and tech enthusiasts who could benefit from your products or services. Tailoring your content to address their challenges will make your website more relevant and engaging.

2. Conduct Comprehensive Keyword Research:

Keyword research is the compass that guides your software company’s online journey. It’s not just about finding words and phrases – it’s about understanding the language your target audience speaks. By delving into comprehensive keyword research, you’ll unearth the exact terms developers use when searching for solutions like yours.

Here’s how to dive deep into keyword research:

  • Explore Long-Tail Keywords: Beyond broad terms, focus on long-tail keywords. These are more specific and reflect the precise intent of the searcher. For instance, instead of just “software development,” think “best agile project management tools for software development teams.”
  • Leverage Keyword Research Tools: Tools like Google Keyword Planner, SEMrush, and Ahrefs are your allies. They provide insights into search volume, competition, and related keywords, helping you refine your targeting strategy.
  • Consider User Intent: Understand the intent behind the keywords. Are users looking for information, products, or solutions? Tailor your content to match their intent to provide real value.
  • Stay Current: Trends change, and so do search patterns. Regularly revisit your keyword strategy to adapt to evolving industry terms and shifts in user behavior.
  • Competitor Analysis: Analyze your competitors websites and the keywords they’re ranking for. This can uncover gaps in your strategy and give you ideas for new content.

3. Optimize On-Page Elements:

Optimize your website’s on-page elements to communicate effectively with both search engines and users. This includes:

  • Title Tags: Craft unique and descriptive title tags for each page, incorporating relevant keywords.
  • Meta Descriptions: Write compelling meta descriptions that provide a concise preview of your page’s content.
  • Header Tags: Use header tags (H1, H2, H3, etc.) to structure your content logically and include keywords where relevant.
  • URL Structure: Create clean and concise URLs that reflect the content of each page.

4. High-Quality and Relevant Content:      

In the vast expanse of the digital realm, content reigns supreme. But not just any content – it’s the high-quality, relevant content that truly rules. For your software company’s SEO strategy, creating such content isn’t just beneficial; it’s essential.

Here’s how to ensure your content shines:

  • In-Depth Knowledge: Dive deep into your software niche. Understand the pain points, challenges, and aspirations of developers. Your content should showcase your expertise and offer real solutions.
  • Variety is Key: Mix up your content formats. From comprehensive guides and tutorials to case studies and opinion pieces, diverse content keeps your audience engaged and catered to.
  • Freshness Matters: Stale content won’t do. Regularly update your blog with fresh insights, new developments, and the latest trends in the software industry. This not only keeps visitors coming back but also signals search engines that your website is current and relevant.
  • User-Focused: Your content should be for the users, not just search engines. Answer their questions, address their concerns, and provide value that goes beyond just keywords.
  • Visual Appeal: Incorporate visuals, like diagrams, infographics, and videos, to make your content more engaging and easier to understand.

5. Mobile-Friendly and Responsive Design:

A significant portion of online searches now comes from mobile devices. Ensure that your website is responsive and mobile-friendly to provide an optimal user experience across all devices. Google considers mobile-friendliness as a ranking factor, so this step is crucial for SEO success. Embracing a mobile-first mindset not only enhances your search rankings but also caters to the preferences of your audience, resulting in higher engagement and conversions.

6. Page Speed Optimization:

In a fast-paced digital world, page speed matters. Slow-loading pages can lead to high bounce rates and lower search engine rankings. Compress images, leverage browser caching, and minimize code to improve your website’s loading time. By prioritizing swift page loading, you not only enhance user satisfaction but also create a more favorable environment for search engines to crawl and index your content, ultimately boosting your software company’s online visibility.

7. Build High-Quality Backlinks:

Backlinks from authoritative and relevant websites can significantly boost your SEO efforts. Establish connections with industry influencers, contribute guest posts to reputable blogs, and share valuable content that others will naturally want to link to. Additionally, fostering genuine relationships within your software community can lead to organic backlinks, further solidifying your website’s credibility and visibility.

8. Technical SEO:

For developers, this is the heart of SEO. Ensure that your website’s technical foundation is solid:

  • Implement HTTPS for secure browsing.
  • Create an XML sitemap to help search engines crawl and index your pages.
  • Use structured data markup to enhance how your content appears in search results.
  • Fix broken links and optimize your website’s internal linking structure.

9. Monitor and Adapt:

SEO is an ongoing process. Regularly monitor your website’s performance using tools like Google Analytics and Search Console. Analyze key metrics such as organic traffic, click-through rates, and keyword rankings. Based on these insights, adapt your strategies and content to stay ahead of the competition.

In conclusion, effective SEO for developers involves a combination of technical prowess and content strategy. By understanding your audience, conducting meticulous keyword research, optimizing on-page elements, and staying up-to-date with the latest SEO trends, your software company can achieve higher visibility in search engine results, attracting more qualified leads and potential customers. Remember, SEO is a long-term endeavor that requires dedication and continuous refinement, but the rewards in terms of online visibility and business growth are well worth the effort.

Elevate Your Online Presence with the Best Digital Marketing Company in Raipur – Jain Software

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In today’s fast-paced digital landscape, establishing a strong online presence is not just an option, but a necessity for businesses looking to thrive and succeed. As the digital marketplace continues to expand, the role of a proficient digital marketing company becomes increasingly vital. In Raipur, one name stands out among the rest – Jain Software, the premier digital marketing company that is committed to catapulting your business to new heights.

Why Choose Jain Software: The Best Digital Marketing Company in Raipur

When it comes to digital marketing services in Raipur, Jain Software emerges as the unrivaled leader. With a proven track record of delivering exceptional results, Jain Software has earned its reputation as the go-to choice for businesses of all sizes, spanning various industries. Here’s why Jain Software is widely regarded as the best digital marketing company in Raipur:

1. Expertise and Experience: With years of experience in the digital marketing arena, Jain Software boasts a team of seasoned experts who possess an in-depth understanding of the ever-evolving digital landscape. Their expertise covers a wide spectrum of digital marketing strategies, ensuring that clients receive customized solutions that align with their unique business objectives.

2. Comprehensive Digital Marketing Services: Jain Software is a full-service digital marketing company that offers a comprehensive range of services to cater to every aspect of your online presence. From search engine optimization (SEO) and pay-per-click (PPC) advertising to social media marketing and content creation, Jain Software has the tools and knowledge to drive tangible results.

3. Local Focus, Global Impact: While Jain Software is proudly based in Raipur, their reach extends far beyond local boundaries. Their strategies are designed to not only enhance your local visibility but also to amplify your brand’s global footprint, opening doors to new markets and opportunities.

4. Data-Driven Approach: Jain Software firmly believes in the power of data-driven decision-making. Their strategies are backed by thorough research and meticulous analysis, ensuring that every move is strategic and results-oriented.

5. Tailored Solutions: Recognizing that each business is unique, Jain Software crafts personalized digital marketing solutions that are aligned with your specific goals. Whether you’re aiming to increase website traffic, boost conversions, or strengthen brand awareness, Jain Software has the expertise to deliver tailored strategies that deliver real-world outcomes.

Digital Marketing Services Offered by Jain Software in Raipur

Jain Software offers an extensive array of digital marketing services that encompass all facets of your online journey:

1. Search Engine Optimization (SEO): Dominate search engine results pages and drive organic traffic to your website with Jain Software’s proven SEO strategies. By optimizing your website’s structure, content, and keywords, they ensure that your business remains highly visible to potential customers.

2. Pay-Per-Click (PPC) Advertising: Jain Software’s strategic PPC campaigns guarantee instant visibility and targeted traffic. Their experts manage every aspect of your PPC campaign, from keyword selection to ad design, to maximize your return on investment.

3. Social Media Marketing: Engage and connect with your audience on platforms that matter most. Jain Software’s social media marketing strategies are designed to foster meaningful interactions, build brand loyalty, and drive conversions.

4. Content Creation and Marketing: Compelling content lies at the heart of successful digital marketing. Jain Software’s skilled content creators develop captivating, informative, and SEO-friendly content that resonates with your audience and enhances your brand’s authority.

5. Analytics and Reporting: Jain Software believes in transparency and accountability. Through detailed analytics and regular reporting, you can monitor the progress of your digital marketing campaigns and witness the tangible impact they have on your business.

Partner with Jain Software: Your Gateway to Digital Success

In the competitive online realm, partnering with the right digital marketing company is a pivotal decision that can make or break your business’s online journey. With Jain Software by your side, you can rest assured that you’re collaborating with the best digital marketing company in Raipur.

Elevate your online presence, expand your reach, and achieve unparalleled success with the unmatched expertise of Jain Software. Contact them today to embark on a digital marketing journey that promises exceptional results, both locally and globally. Remember, when it comes to digital marketing, Jain Software is not just a company – it’s a strategic partner dedicated to propelling your business to the pinnacle of online success.

The Next Big Thing in the Ideology of Digital Marketing

 

8378ed4e de7a 4d31 ba71 de66d2a6b340 digital marketingThe next level of the digital marketing is going to drive your mind beyond your imagination.  It’s time to start thinking about the next big thing that’s going to change digital marketing. Can you imagine? Think about it? What could it be? Think! The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience.

Is it Cortana? Alexa?  or Google assistant? Now, you’re right! Voice search devices are officially here and they’re not going anywhere anytime soon. Conversational interactions, such as Amazon’s Alexa, Google’s Assistant, Microsoft’s Cortana, Chabot, and others will continue to find their place in consumers’ daily routines and lives. Conversation is the original user interface. It’s extremely natural and will allow for brands to naturally interact with consumers that want information or to transact, or just to be entertained.

“In the age of the connected customer, engagement must be real-time and relevant. Marketers need technology to tell them who to target when to target and the best channels to get that message across.”

By 2020, experts predict that half of all web searches will be voice searches. No more tedious typing questions into that old-school browser bar.

This is going to be the massive change in the trend.  Now people will stop typing and voice recognition will be the key in the age of AI.

digital marketing agency in IndiaIt fuels a smarter view of the customer and allows AI to predict what will deliver relevant personalized customer experiences.

This growth encompasses both mobile as a marketing platform (such as mobile apps) and mobile as a marketing channel (such as SMS). With 98% growth in mobile app usage and 111% growth in SMS usage, a majority of marketers are now using these mainstream mobile tactics to engage customers.

This evolution will significantly change search engine marketing, as it would want to listen to a numbered list of search results or listen to an ad before getting their answer. It will also change search engine optimization strategies, as the way people search will change, as the search will become more conversational.

 

AI takes over website messaging.

Thanks to tools like Intercom and Drift, marketers can already use artificial-intelligence-powered live-chat tools to communicate with customers. As this technology gets ironed out, it is likely that more brands will embrace AI live chat to better service website visitors.

econ final image jpg blog fullNow the question is how to integrate SEO with AI. It is going to be a huge task to understand the algorithm of an AI with the Search Engine.

Search Engine will be integrated with AI and the Digital Marketing and SEO should be done for AI. This will be a challenge for every digital marketing expert.

Know more about the Impact of digital marketing.

Marketers begin developing augmented-reality content

With the release of the iPhone eight and iPhone X, Apple has made it clear that they are betting on augmented reality (AR). As these new devices go mainstream, brands will begin experimenting with AR-sponsored and -branded content.

Our research shows that marketing leaders are experiencing a broadening shift in focus from a tactical view to a strategic one. When asked about their biggest marketing objectives over the next 12 months, marketers across the board report raising brand awareness is number one, above deepening customer relationships and strengthening thought leadership. Directly related to raising brand awareness, they report developing a brand position as the third most important objective. This has risen in importance since 2011 when only 9% of marketers ranked it as most important.

Instagram becomes a more valuable channel than Facebook.

Instagram is growing at an incredible clip. In 2017, Instagram announced that approximately 800 million people use the platform each month. Their latest tool, Instagram Stories, became more popular than Snapchat just one year after going live.

 

digital marketingSince brands tend to see better engagement on Instagram than any other social media platform, and because of great advertising controls, Instagram is poised to become the go-to channel for brands interested in social media marketing.

This correlates with what we have seen from our own clients over the past three years. The brand is increasingly seen as a central connection to an expression of the business strategy. Business strategy is a blueprint for the challenges and opportunities that the brand must address. The brand will lead the charge for the corporate strategy, ultimately embodying the company. Thus, business strategy informs marketing and the role of the brand, and marketing now informs how we communicate strategy.

But expect things to change quickly over the next 18-24 months as more people adapt to voice technology and marketers find ways to take advantage of the new trend.

 

 

 

Why is Digital Marketing – The Future? Is it at its peak?

 

future digital marketing banner 1170x630We are living in the digital era. Era’s digital desires are marked by a thirst for content. Technology is changing every second. So do marketing.  Digital marketing is growing and will keep on growing. In this tech-savvy generation, the scope of digital marketing has massively expanded. Digital marketing is both an art and a science. Successful marketing comes from collecting, analyzing and using data about when and where customers spend their time. In short, data is behavior. Learning from this behavior drives creative messaging and strategic campaigns. Tracking behavior and tapping into the emotional connection through messaging, ads, social, and design makes all the difference in the digital space.

To know more about the impact of Digital Marketing, click here.

With more than 40% growth in digital media marketing including Search Engine Optimization (SEO), the digital industry is on the rise. It is the key.  You cannot imagine Digital Marketing without SEO.

seo single page websites 760x400SEO is Search Engine Optimization.  SEO is responsible for the organic ranking.

 

SEO is not a static process but rather a framework with rules and processes. It is dynamic in nature. For simplicity though SEO can be broken down into 2 main stages:

 

  • On-site SEO: What rules to apply on your site to make it search engine friendly and,

 

  • Off-site SEO: How to promote your website or blog so that it can rank better in search results.

 

Know more about Search Engine Optimization

 

Everything depends on the traffic.  In my opinion, and this is what I will try to explain in this article, you should forget about building links and concentrate on creating good quality content for your website.

 

contain egainzNow the question is how content can be helpful?

An effective content marketing strategy helps enforce a strong baseline for lead analysis since every piece of content can be measured. That best practices how-to guide generated 10% of your digital leads for the year? Great—write another one! Your long-form blog on do’s and don’ts was you’re most viewed of the year? Awesome—share it on social media and write a follow-up!

To know more about content marketing 

Digital Marketing is incomplete without Social Media Marketing. Today life is incomplete without Social Media. Everyone is connected via social media. Social sites like Facebook have some of the most specific variables for advertising. Narrow down to age, interests, location, behaviors, political leanings, and more. Test search, display and mobile ads along with your email and social campaigns. Find what really works for your customers and work more efficiently. You can easily find your target audience.

social mediaThink holistic strategy, rather than specific tactics. Each social channel, blog post, email, web-link must have a purpose and drive towards something. Never post simply to post. Without engagement or traffic, those posts are a waste of time and money. Get an understanding of your target market and their previous journeys. If they simply aren’t on Twitter or don’t interact on Facebook, cut it from your strategy. Focus your efforts without diluting resources; only do what is working and do it with all you’ve got.

There’s a lot to be learned from your audience online. You’ll get honest feedback on campaigns and message, for one. Incorporating your fans’ interpretation and opinion of your brand can get you both fresh content and loyal fans. Create an incentive for fans to write, tweet, take photos, share videos, etc. Reward them for their participation and loyalty by giving them the spotlight in your campaign.

Know more about Social Media Marketing (SMM) follow this 

Yes, I feel that digital marketing is the future.  The peak is yet to be achieved but we are in the right direction. Knowing your niche is the key.

How is Affiliate Marketing effective?

                                                                         

affiliate marketing indiaPeople being Self-Employed without any investment. Careers are being shaped by just investing some time. It is the most popular marketing trending these days. Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

 

Today’s Industry consists of four key Market Players. They are;

1. The Merchant knew as the retailers or the brands.

2. The Network (that contains offers for the affiliate to choose from and also takes care of the payments)

3.The Publisher (also known as ‘the affiliate’)

4.The Customer.

It is an online sales tactic that lets a product owner increase his/her sales by allowing others(affiliate) to target the same audience. The publisher or affiliate is entitled to get a commission on the basis of their sales of the product. The cost to the customer purchasing the product or service through an affiliate is the same as buying directly from the product owner. These affiliates are the freelancer who can work for multiple companies on multiple products at the same time. They are not limited to one company.

 

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Let’s talk about the key players in the market;

  1. The Merchant

 

The Merchant has been known in the history as long as the trade or commerce have existed. The merchants are the seller or the traders or retailers who sell the commodities or product manufactured by other people.

 

Retailers satisfy demand identified through a supply chain. The term “retailer” is typically applied where a service provider fills the small orders of a large number of individuals, who are end-users, rather than large orders of a small number of wholesale, corporate or government clientele. Shopping generally refers to the act of buying products. Sometimes this is done to obtain final goods, including necessities such as food and clothing; sometimes it takes place as a recreational activity. Recreational shopping often involves window shopping and browsing: it does not always result in a purchase

 

    The brand is a name that differentiates between one product to another product. The Brand signifies a product is different from its competitor. These brands play a key role in the marketing, advertising, and sales of the product. It provides the information about the quality of the product.

2.The Network

It is the channel through which an affiliate marketer does his/her job. This involves the promotion activities whatever he/she chooses for the marketing of the various products. It involves the selection of the right object at the right time in order to grab the opportunity and crack the deal. Selection of the right network plays a crucial role in getting the leading edge. An affiliate network act as an intermediary between the publisher and the merchant.

 

3.The Publisher or The Affiliate

This party is sometimes also known as the publisher. Affiliates can also range from single individuals to entire companies.  An affiliate marketing business can produce a few hundred dollars in commissions each month or tens of millions of dollars. It is a freelancing process that helps to overcome the barriers and can make millions of dollars in no time. Neither you have to manufacture any product nor you have to purchase any product. All you have to do is to promote a product in such a way that the customer ends up buying it.

 

4.The Customer

The ultimate consumer of the product is the customer. The customer or consumer makes the affiliate system go ’round. Without sales, there aren’t any commissions to hand out and no revenue to be shared. So it is clear that attracting the customer is the focus of the process. In order to generate the profit, it is quite important to know the need of the customer and pinpoint the pain.

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Here are some list of key companies who got their business shaped by using affiliate marketing;

1.Amazon.com

2.Flipcart.com

3.Alibaba.com

Future Prospects of Affiliate Marketing

Last but not the least the growth of this affiliating is boon to the digital business society. Peoples are earning millions with just some little effort. This Affiliate Marketing has reshaped the market with innovative new ideas. People are appreciating it.

Either you can become a merchant and have others promote your product, in exchange for giving them a commission from the sales that they make.

Or, you can become an affiliate marketer for one or several products that you’d like to promote and market those to consumers, in order to make money.

 

How to get a better rank for a website in search engine?

 

seo single page websites 760x400The first page of Google receives 95 percent of web traffic, with subsequent pages receiving 5 percent or less of total traffic.

I’ve got the reference to a lot of business owners and managers – newbies and veterans – who have gone crazy trying to unlock the secrets of how to improve Google ranking and performance without incurring penalties. We should know what we usually do and what we don’t…

I wish I could have any magic button that can help you to rank your website #1st Rank without fail. Unfortunately, there is no such trick. It takes resourcefulness, dedication, persistence, and creativity. This is especially true because of the constantly-changing nature of Google’s algorithm.

I have learned this the hard way. You should learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO.

You must know where you stand now. Then only you can work on improvement. Explore the vast opportunities to get #better rank.

want45513 1uhpwF1481319695Understand the Google ranking algorithm

Google is constantly changing their algorithm, even though most of these changes aren’t publicly announced or described.

While on the other hand, Google does make major update announcements, the exact inner workings of the algorithm are unknown (and a bit mysterious) to the general public. A good majority of information out there is just speculation from industry professionals.

So we can understand that site changing search algorithms as their biggest obstacle to SEO success.

What we do now?

“Google has a mission to organize the world’s information and make it universally accessible and useful.”

Let’s understand the updates of the Google first

Mobile-friendly update (April 2015) – It is focused on favoring websites with mobile-friendly versions and setting the stage for future penalties if sites don’t comply.

Pigeon (July 2014) – Working to integrate local search results like Google Maps.

Hummingbird (August 2013) – Aiming to understand the context and intent behind a user’s search instead of just looking at the literal words they typed.

Penguin (April 2012) – In this update Google has Targeted spammers and sites that buy unnatural links to boost their rankings.

Not to mention Panda, Google EMDs (exact match domain names), and the Private Blog Network (PBN) DE indexing updates. Then there’s Phantom, which first appeared in May 2013 and is believed to have been updated four times – but has never actually been confirmed by Google.

So by going through this updates, we have an understanding of what are the changes in Google we can optimize our content such as videos, blogs or website. The basic criteria are to understand the protocols of the search engine.

seo smm small businessUnderstand the importance of keyword

Keywords play a vital role in the SEO if a blog or website. Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn’t hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words.

How the Title important?

Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta-title for each webpage. The title gives the overview of the content.

What is Meta description?

Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta-description will typically contain two full sentences.

Keep updating your content

Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. Keep your content updated and share it.

SEO 2016Content should be relevant

The content should be relevant to the business. Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.

Hope the information will be helpful. I will do appreciate your feedback.

Online Marketing mistakes one should know

 

DatabaseImageCreating a welcoming website is one of the first things that a business needs to look at when it comes to improving its online presence. One should see it as their own home or real-estate on the web. Just like any home, an effective website is clean, neat, organized and a place everyone wants to come and hang out for a while. Today I want to talk through some of the most common missteps we see brands making in their online marketing so you can evaluate your own brand, improve your strategy and get a better response. Here I am going to talk about what to do and what not to do for making a better presentation of your brand in the digital world. There are several common areas where we see brands struggle (regardless of their industry) and, worse yet, these are areas where they get taken advantage of — all while paying a significant marketing retainer each month.

Here are some common mistakes that we can see these days:

SEO ahmedabadThe website without proper SEO [Search Engine Optimization]

No matter how beautiful you design your website, but if it isn’t optimized for the search engines (Google, Bing, Yahoo, Safari) your website is useless. No matter how eye-catching your website is but if it is not displayed on the first page of your search engine result. It is a total waste of time and money if your website is not visible to your target audience. In a survey, it has been found over a ratio of 85% of the surfers in web don’t visit the second result page of a search engine. So I guess I have made my point loud and clear that how important SEO (Search Engine Optimization) can be for your business.

No proper optimization of the website for smartphones

According to the latest Pew research, more than 90% of adults have cell phones and nearly 60% have smartphones. So if your website is not optimized for mobiles then there is a problem. Work with a consultant or agency that can quickly move your company website to mobile without charging an exorbitant fee. A cell phone is something that a person access most of the time. A person may not have access to a computer or laptop all the time but on the other hand, no one can live for an hour without smartphones. So it is quite important for a website to be optimized for mobiles.

digital marketing mistakesLack of Google Analytics analysis

It is important to keep a track of your website’s traffic and traffic referrals. Without Google Analytics, a measurement tool, you can’t track who is visiting your site, what they do while there, when and where they click, how long they stay on your site or how your other marketing tactics like PR and social media are impacting those metrics. That’s just the tip of the iceberg. Set up your analytics today. This will help you to know more about the activities of the traffic of your websites. It will eventually help you to improve the ranking of your website. You will know more about the audience of your website. What is the section of your highest traffic and lowest traffic? These results will help you to improve your website’s content.

No proper lead capturing or funneling from your traffic

Even if you have great website content, if there is not a clear CTA (call-to-action) with a way to capture prospective customers’ basic information, a major mistake is taking place. At the very least, your website should have a “Contact Us” form and a way to capture leads that’s less committal. Meaning, have an email opt-in, white paper download or incentive for visitors to provide you with their name and email address so you can move them into your sales funnel. Or you may have a “subscribe” option for an e-newsletter, this will help you to keep in touch with your target audience. Emails once or twice a week can have a great impact on your visitors. Your customer retention ratio will improve definitely.

Content writers must erase errorsIrrelevant Content

Sometimes the content you share may not be relevant to the context or your profile. It doesn’t create a very good impression. People should create relevant content as per your context.  You must not forget the core value and the purpose. Irrelevant content can create a misconception about your business. Focus on writing relevant content. This can be a monthly e-newsletter, weekly or even daily — frequency and content will depend on your product or service and target audience preference. Work with your marketing partner to outline this tactic.

Impact of digital marketing

 

digital marketing melbourne 2 by merchbaron daxg1l8By the time smartphones and tabs are introduced digital marketing has touched new heights in this digital era. This era has almost everybody with a social media account and the ones without such an account are literally looked down upon for business purposes. Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. So, the query that arises is of studying the consumer behavior in digital marketing.  Digital marketing has created a revolution in the virtual world of marketing. Here the traditional method of marketing doesn’t apply. The client doesn’t feel neglected. Digital marketing focuses on connecting with the target audience. The client feels as he/she is a part of it. We all know that digital marketing is impacting the way we communicate with our consumers. From Facebook ads to Google/Bing Pay per Click to mobile marketing, digital media is taking a bigger and bigger chunk of the marketing budget each year. Let’s look at a few reasons why digital marketing is becoming such an integral part of the marketing pie.

 

Companies have for decades built up their business around the traditional brick-and-mortar channel. The rise of the Internet and the surging popularity of online shopping have offered rapid growth in e-commerce and embodied the emerging click-and-mortar (e.g. Target.com) or solely online business model (e.g. Amazon.com).

Digital Marketing Plan for Online BusinessModern media is no longer confined to a television or radio show, newspaper or advertisement. Instead, today’s media — from text to video and sound — can be saved and shared electronically, using everything from desktop computers to small mobile devices. This electronic dissemination of media has had a powerful impact on the way people communicate for personal reasons, school, and even business.

In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be.

Inbound Marketing

Inbound marketing refers to the “full-funnel” approach to attracting, engaging, and delighting customers using online content. You can use every digital marketing tactic listed until today throughout an inbound marketing strategy.

Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, and the company’s blog. The job is to drive the target audience to the particular website and promote the landing page. Digital marketers are responsible for the promotion of a product or service of the company. Their Job involves SEO for a better ranking in the search engine. All these factor matters for a tactical promotion of a business.

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Reaching more potential customers

Digital media means businesses can reach more customers than ever before. A simple promotion featuring a giveaway or a freebie can earn business hundreds or thousands of Facebook fans and email and text message subscribers, meaning that the business can send a message to these consumers with just a touch of a button. However, digital media also means that those consumers can reach back. Through negative comments to your Facebook page and other social networking sites, like Twitter and your blog, customers can use digital media to take a complaint that would have otherwise been between the two of you worldwide. Creating the reach for the potential customer is quite important. After all, we all want to influence our target audience. We can influence them with our post and content. We can keep them updated with content and posts. This is one of the most important factors for digital marketing in today’s world.

mercadotecnia digital 1920x1080Leading technological edge

Technology is being updated in every single second. Using digital media means using new technology both to create and support the media. New technology can be an asset to your business. When you adopt smartphones and laptops in order to use digital media, you also can positively influence other areas of your business. For example, such mobile technology makes communication among employees much easier. Technology can create the leading edge over your competition. With the advancement in technology, you can go ahead of your competitive market.  So keep yourself updated with technology.

 

 

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