Marketing

9 Dynamic SEO Strategies for Developers: Skyrocket Your Software Company’s Online Dominance

In the rapidly evolving landscape of the digital world, Search Engine Optimization (SEO) has become paramount for any business striving to establish a strong online presence. This holds especially true for software companies that aim to showcase their innovative products and services to a global audience. In this blog post, we will delve into the world of SEO for developers, uncovering strategies and techniques to enhance the visibility of your software company in search engine results.

1. Understand Your Target Audience:

Before diving into the technical aspects of SEO, it’s crucial to have a clear understanding of your target audience. Identify the specific needs and pain points of developers, software engineers, and tech enthusiasts who could benefit from your products or services. Tailoring your content to address their challenges will make your website more relevant and engaging.

2. Conduct Comprehensive Keyword Research:

Keyword research is the compass that guides your software company’s online journey. It’s not just about finding words and phrases – it’s about understanding the language your target audience speaks. By delving into comprehensive keyword research, you’ll unearth the exact terms developers use when searching for solutions like yours.

Here’s how to dive deep into keyword research:

• Explore Long-Tail Keywords: Beyond broad terms, focus on long-tail keywords. These are more specific and reflect the precise intent of the searcher. For instance, instead of just “software development,” think “best agile project management tools for software development teams.”
• Leverage Keyword Research Tools: Tools like Google Keyword Planner, SEMrush, and Ahrefs are your allies. They provide insights into search volume, competition, and related keywords, helping you refine your targeting strategy.
• Consider User Intent: Understand the intent behind the keywords. Are users looking for information, products, or solutions? Tailor your content to match their intent to provide real value.
• Stay Current: Trends change, and so do search patterns. Regularly revisit your keyword strategy to adapt to evolving industry terms and shifts in user behavior.
• Competitor Analysis: Analyze your competitors websites and the keywords they’re ranking for. This can uncover gaps in your strategy and give you ideas for new content.

3. Optimize On-Page Elements:

Optimize your website’s on-page elements to communicate effectively with both search engines and users. This includes:

• Title Tags: Craft unique and descriptive title tags for each page, incorporating relevant keywords.
• Meta Descriptions: Write compelling meta descriptions that provide a concise preview of your page’s content.
• Header Tags: Use header tags (H1, H2, H3, etc.) to structure your content logically and include keywords where relevant.
• URL Structure: Create clean and concise URLs that reflect the content of each page.

4. High-Quality and Relevant Content:      

In the vast expanse of the digital realm, content reigns supreme. But not just any content – it’s the high-quality, relevant content that truly rules. For your software company’s SEO strategy, creating such content isn’t just beneficial; it’s essential.

Here’s how to ensure your content shines:

• In-Depth Knowledge: Dive deep into your software niche. Understand the pain points, challenges, and aspirations of developers. Your content should showcase your expertise and offer real solutions.
• Variety is Key: Mix up your content formats. From comprehensive guides and tutorials to case studies and opinion pieces, diverse content keeps your audience engaged and catered to.
• Freshness Matters: Stale content won’t do. Regularly update your blog with fresh insights, new developments, and the latest trends in the software industry. This not only keeps visitors coming back but also signals search engines that your website is current and relevant.
• User-Focused: Your content should be for the users, not just search engines. Answer their questions, address their concerns, and provide value that goes beyond just keywords.
• Visual Appeal: Incorporate visuals, like diagrams, infographics, and videos, to make your content more engaging and easier to understand.

5. Mobile-Friendly and Responsive Design:

A significant portion of online searches now comes from mobile devices. Ensure that your website is responsive and mobile-friendly to provide an optimal user experience across all devices. Google considers mobile-friendliness as a ranking factor, so this step is crucial for SEO success. Embracing a mobile-first mindset not only enhances your search rankings but also caters to the preferences of your audience, resulting in higher engagement and conversions.

6. Page Speed Optimization:

7. Build High-Quality Backlinks:

Backlinks from authoritative and relevant websites can significantly boost your SEO efforts. Establish connections with industry influencers, contribute guest posts to reputable blogs, and share valuable content that others will naturally want to link to. Additionally, fostering genuine relationships within your software community can lead to organic backlinks, further solidifying your website’s credibility and visibility.

8. Technical SEO:

For developers, this is the heart of SEO. Ensure that your website’s technical foundation is solid:

• Implement HTTPS for secure browsing.
• Create an XML sitemap to help search engines crawl and index your pages.
• Use structured data markup to enhance how your content appears in search results.
• Fix broken links and optimize your website’s internal linking structure.

9. Monitor and Adapt:

SEO is an ongoing process. Regularly monitor your website’s performance using tools like Google Analytics and Search Console. Analyze key metrics such as organic traffic, click-through rates, and keyword rankings. Based on these insights, adapt your strategies and content to stay ahead of the competition.

In conclusion, effective SEO for developers involves a combination of technical prowess and content strategy. By understanding your audience, conducting meticulous keyword research, optimizing on-page elements, and staying up-to-date with the latest SEO trends, your software company can achieve higher visibility in search engine results, attracting more qualified leads and potential customers. Remember, SEO is a long-term endeavor that requires dedication and continuous refinement, but the rewards in terms of online visibility and business growth are well worth the effort.

Elevate Your Online Presence with the Best Digital Marketing Company in Raipur – Jain Software

In today’s fast-paced digital landscape, establishing a strong online presence is not just an option, but a necessity for businesses looking to thrive and succeed. As the digital marketplace continues to expand, the role of a proficient digital marketing company becomes increasingly vital. In Raipur, one name stands out among the rest – Jain Software, the premier digital marketing company that is committed to catapulting your business to new heights.

Why Choose Jain Software: The Best Digital Marketing Company in Raipur

When it comes to digital marketing services in Raipur, Jain Software emerges as the unrivaled leader. With a proven track record of delivering exceptional results, Jain Software has earned its reputation as the go-to choice for businesses of all sizes, spanning various industries. Here’s why Jain Software is widely regarded as the best digital marketing company in Raipur:

1. Expertise and Experience: With years of experience in the digital marketing arena, Jain Software boasts a team of seasoned experts who possess an in-depth understanding of the ever-evolving digital landscape. Their expertise covers a wide spectrum of digital marketing strategies, ensuring that clients receive customized solutions that align with their unique business objectives.

2. Comprehensive Digital Marketing Services: Jain Software is a full-service digital marketing company that offers a comprehensive range of services to cater to every aspect of your online presence. From search engine optimization (SEO) and pay-per-click (PPC) advertising to social media marketing and content creation, Jain Software has the tools and knowledge to drive tangible results.

3. Local Focus, Global Impact: While Jain Software is proudly based in Raipur, their reach extends far beyond local boundaries. Their strategies are designed to not only enhance your local visibility but also to amplify your brand’s global footprint, opening doors to new markets and opportunities.

4. Data-Driven Approach: Jain Software firmly believes in the power of data-driven decision-making. Their strategies are backed by thorough research and meticulous analysis, ensuring that every move is strategic and results-oriented.

5. Tailored Solutions: Recognizing that each business is unique, Jain Software crafts personalized digital marketing solutions that are aligned with your specific goals. Whether you’re aiming to increase website traffic, boost conversions, or strengthen brand awareness, Jain Software has the expertise to deliver tailored strategies that deliver real-world outcomes.

Digital Marketing Services Offered by Jain Software in Raipur

Jain Software offers an extensive array of digital marketing services that encompass all facets of your online journey:

1. Search Engine Optimization (SEO): Dominate search engine results pages and drive organic traffic to your website with Jain Software’s proven SEO strategies. By optimizing your website’s structure, content, and keywords, they ensure that your business remains highly visible to potential customers.

2. Pay-Per-Click (PPC) Advertising: Jain Software’s strategic PPC campaigns guarantee instant visibility and targeted traffic. Their experts manage every aspect of your PPC campaign, from keyword selection to ad design, to maximize your return on investment.

3. Social Media Marketing: Engage and connect with your audience on platforms that matter most. Jain Software’s social media marketing strategies are designed to foster meaningful interactions, build brand loyalty, and drive conversions.

4. Content Creation and Marketing: Compelling content lies at the heart of successful digital marketing. Jain Software’s skilled content creators develop captivating, informative, and SEO-friendly content that resonates with your audience and enhances your brand’s authority.

5. Analytics and Reporting: Jain Software believes in transparency and accountability. Through detailed analytics and regular reporting, you can monitor the progress of your digital marketing campaigns and witness the tangible impact they have on your business.

Partner with Jain Software: Your Gateway to Digital Success

In the competitive online realm, partnering with the right digital marketing company is a pivotal decision that can make or break your business’s online journey. With Jain Software by your side, you can rest assured that you’re collaborating with the best digital marketing company in Raipur.

Elevate your online presence, expand your reach, and achieve unparalleled success with the unmatched expertise of Jain Software. Contact them today to embark on a digital marketing journey that promises exceptional results, both locally and globally. Remember, when it comes to digital marketing, Jain Software is not just a company – it’s a strategic partner dedicated to propelling your business to the pinnacle of online success.

The Next Big Thing in the Ideology of Digital Marketing

The next level of the digital marketing is going to drive your mind beyond your imagination.  It’s time to start thinking about the next big thing that’s going to change digital marketing. Can you imagine? Think about it? What could it be? Think! The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience.

Is it Cortana? Alexa?  or Google assistant? Now, you’re right! Voice search devices are officially here and they’re not going anywhere anytime soon. Conversational interactions, such as Amazon’s Alexa, Google’s Assistant, Microsoft’s Cortana, Chabot, and others will continue to find their place in consumers’ daily routines and lives. Conversation is the original user interface. It’s extremely natural and will allow for brands to naturally interact with consumers that want information or to transact, or just to be entertained.

“In the age of the connected customer, engagement must be real-time and relevant. Marketers need technology to tell them who to target when to target and the best channels to get that message across.”

By 2020, experts predict that half of all web searches will be voice searches. No more tedious typing questions into that old-school browser bar.

This is going to be the massive change in the trend.  Now people will stop typing and voice recognition will be the key in the age of AI.

It fuels a smarter view of the customer and allows AI to predict what will deliver relevant personalized customer experiences.

This growth encompasses both mobile as a marketing platform (such as mobile apps) and mobile as a marketing channel (such as SMS). With 98% growth in mobile app usage and 111% growth in SMS usage, a majority of marketers are now using these mainstream mobile tactics to engage customers.

This evolution will significantly change search engine marketing, as it would want to listen to a numbered list of search results or listen to an ad before getting their answer. It will also change search engine optimization strategies, as the way people search will change, as the search will become more conversational.

 

AI takes over website messaging.

Thanks to tools like Intercom and Drift, marketers can already use artificial-intelligence-powered live-chat tools to communicate with customers. As this technology gets ironed out, it is likely that more brands will embrace AI live chat to better service website visitors.

Now the question is how to integrate SEO with AI. It is going to be a huge task to understand the algorithm of an AI with the Search Engine.

Search Engine will be integrated with AI and the Digital Marketing and SEO should be done for AI. This will be a challenge for every digital marketing expert.

Know more about the Impact of digital marketing.

Marketers begin developing augmented-reality content

With the release of the iPhone eight and iPhone X, Apple has made it clear that they are betting on augmented reality (AR). As these new devices go mainstream, brands will begin experimenting with AR-sponsored and -branded content.

Our research shows that marketing leaders are experiencing a broadening shift in focus from a tactical view to a strategic one. When asked about their biggest marketing objectives over the next 12 months, marketers across the board report raising brand awareness is number one, above deepening customer relationships and strengthening thought leadership. Directly related to raising brand awareness, they report developing a brand position as the third most important objective. This has risen in importance since 2011 when only 9% of marketers ranked it as most important.

Instagram becomes a more valuable channel than Facebook.

Instagram is growing at an incredible clip. In 2017, Instagram announced that approximately 800 million people use the platform each month. Their latest tool, Instagram Stories, became more popular than Snapchat just one year after going live.

Since brands tend to see better engagement on Instagram than any other social media platform, and because of great advertising controls, Instagram is poised to become the go-to channel for brands interested in social media marketing.

This correlates with what we have seen from our own clients over the past three years. The brand is increasingly seen as a central connection to an expression of the business strategy. Business strategy is a blueprint for the challenges and opportunities that the brand must address. The brand will lead the charge for the corporate strategy, ultimately embodying the company. Thus, business strategy informs marketing and the role of the brand, and marketing now informs how we communicate strategy.

But expect things to change quickly over the next 18-24 months as more people adapt to voice technology and marketers find ways to take advantage of the new trend.

Why is Digital Marketing – The Future? Is it at its peak?

We are living in the digital era. Era’s digital desires are marked by a thirst for content. Technology is changing every second. So do marketing.  Digital marketing is growing and will keep on growing. In this tech-savvy generation, the scope of digital marketing has massively expanded. Digital marketing is both an art and a science. Successful marketing comes from collecting, analyzing and using data about when and where customers spend their time. In short, data is behavior. Learning from this behavior drives creative messaging and strategic campaigns. Tracking behavior and tapping into the emotional connection through messaging, ads, social, and design makes all the difference in the digital space.

To know more about the impact of Digital Marketing, click here.

With more than 40% growth in digital media marketing including Search Engine Optimization (SEO), the digital industry is on the rise. It is the key.  You cannot imagine Digital Marketing without SEO.

SEO is Search Engine Optimization.  SEO is responsible for the organic ranking.

SEO is not a static process but rather a framework with rules and processes. It is dynamic in nature. For simplicity though SEO can be broken down into 2 main stages:

• On-site SEO: What rules to apply on your site to make it search engine friendly and,

• Off-site SEO: How to promote your website or blog so that it can rank better in search results.

Know more about Search Engine Optimization

Everything depends on the traffic.  In my opinion, and this is what I will try to explain in this article, you should forget about building links and concentrate on creating good quality content for your website.

Now the question is how content can be helpful?

An effective content marketing strategy helps enforce a strong baseline for lead analysis since every piece of content can be measured. That best practices how-to guide generated 10% of your digital leads for the year? Great—write another one! Your long-form blog on do’s and don’ts was you’re most viewed of the year? Awesome—share it on social media and write a follow-up!

To know more about content marketing 

Digital Marketing is incomplete without Social Media Marketing. Today life is incomplete without Social Media. Everyone is connected via social media. Social sites like Facebook have some of the most specific variables for advertising. Narrow down to age, interests, location, behaviors, political leanings, and more. Test search, display and mobile ads along with your email and social campaigns. Find what really works for your customers and work more efficiently. You can easily find your target audience.

Think holistic strategy, rather than specific tactics. Each social channel, blog post, email, web-link must have a purpose and drive towards something. Never post simply to post. Without engagement or traffic, those posts are a waste of time and money. Get an understanding of your target market and their previous journeys. If they simply aren’t on Twitter or don’t interact on Facebook, cut it from your strategy. Focus your efforts without diluting resources; only do what is working and do it with all you’ve got.

There’s a lot to be learned from your audience online. You’ll get honest feedback on campaigns and message, for one. Incorporating your fans’ interpretation and opinion of your brand can get you both fresh content and loyal fans. Create an incentive for fans to write, tweet, take photos, share videos, etc. Reward them for their participation and loyalty by giving them the spotlight in your campaign.

Know more about Social Media Marketing (SMM) follow this 

Yes, I feel that digital marketing is the future.  The peak is yet to be achieved but we are in the right direction. Knowing your niche is the key.

How is Affiliate Marketing effective?

How to get a better rank for a website in search engine?

The first page of Google receives 95 percent of web traffic, with subsequent pages receiving 5 percent or less of total traffic.

I’ve got the reference to a lot of business owners and managers – newbies and veterans – who have gone crazy trying to unlock the secrets of how to improve Google ranking and performance without incurring penalties. We should know what we usually do and what we don’t…

I wish I could have any magic button that can help you to rank your website #1^st Rank without fail. Unfortunately, there is no such trick. It takes resourcefulness, dedication, persistence, and creativity. This is especially true because of the constantly-changing nature of Google’s algorithm.

I have learned this the hard way. You should learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO.

You must know where you stand now. Then only you can work on improvement. Explore the vast opportunities to get #better rank.

Understand the Google ranking algorithm

Google is constantly changing their algorithm, even though most of these changes aren’t publicly announced or described.

While on the other hand, Google does make major update announcements, the exact inner workings of the algorithm are unknown (and a bit mysterious) to the general public. A good majority of information out there is just speculation from industry professionals.

So we can understand that site changing search algorithms as their biggest obstacle to SEO success.

What we do now?

“Google has a mission to organize the world’s information and make it universally accessible and useful.”

Let’s understand the updates of the Google first

Mobile-friendly update (April 2015) – It is focused on favoring websites with mobile-friendly versions and setting the stage for future penalties if sites don’t comply.

Pigeon (July 2014) – Working to integrate local search results like Google Maps.

Hummingbird (August 2013) – Aiming to understand the context and intent behind a user’s search instead of just looking at the literal words they typed.

Penguin (April 2012) – In this update Google has Targeted spammers and sites that buy unnatural links to boost their rankings.

Not to mention Panda, Google EMDs (exact match domain names), and the Private Blog Network (PBN) DE indexing updates. Then there’s Phantom, which first appeared in May 2013 and is believed to have been updated four times – but has never actually been confirmed by Google.

So by going through this updates, we have an understanding of what are the changes in Google we can optimize our content such as videos, blogs or website. The basic criteria are to understand the protocols of the search engine.

Understand the importance of keyword

Keywords play a vital role in the SEO if a blog or website. Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn’t hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words.

How the Title important?

Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta-title for each webpage. The title gives the overview of the content.

What is Meta description?

Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta-description will typically contain two full sentences.

Keep updating your content

Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. Keep your content updated and share it.

Content should be relevant

The content should be relevant to the business. Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.

Hope the information will be helpful. I will do appreciate your feedback.

Online Marketing mistakes one should know

Creating a welcoming website is one of the first things that a business needs to look at when it comes to improving its online presence. One should see it as their own home or real-estate on the web. Just like any home, an effective website is clean, neat, organized and a place everyone wants to come and hang out for a while. Today I want to talk through some of the most common missteps we see brands making in their online marketing so you can evaluate your own brand, improve your strategy and get a better response. Here I am going to talk about what to do and what not to do for making a better presentation of your brand in the digital world. There are several common areas where we see brands struggle (regardless of their industry) and, worse yet, these are areas where they get taken advantage of — all while paying a significant marketing retainer each month.

Here are some common mistakes that we can see these days:

The website without proper SEO [Search Engine Optimization]

No matter how beautiful you design your website, but if it isn’t optimized for the search engines (Google, Bing, Yahoo, Safari) your website is useless. No matter how eye-catching your website is but if it is not displayed on the first page of your search engine result. It is a total waste of time and money if your website is not visible to your target audience. In a survey, it has been found over a ratio of 85% of the surfers in web don’t visit the second result page of a search engine. So I guess I have made my point loud and clear that how important SEO (Search Engine Optimization) can be for your business.

No proper optimization of the website for smartphones

According to the latest Pew research, more than 90% of adults have cell phones and nearly 60% have smartphones. So if your website is not optimized for mobiles then there is a problem. Work with a consultant or agency that can quickly move your company website to mobile without charging an exorbitant fee. A cell phone is something that a person access most of the time. A person may not have access to a computer or laptop all the time but on the other hand, no one can live for an hour without smartphones. So it is quite important for a website to be optimized for mobiles.

Lack of Google Analytics analysis

It is important to keep a track of your website’s traffic and traffic referrals. Without Google Analytics, a measurement tool, you can’t track who is visiting your site, what they do while there, when and where they click, how long they stay on your site or how your other marketing tactics like PR and social media are impacting those metrics. That’s just the tip of the iceberg. Set up your analytics today. This will help you to know more about the activities of the traffic of your websites. It will eventually help you to improve the ranking of your website. You will know more about the audience of your website. What is the section of your highest traffic and lowest traffic? These results will help you to improve your website’s content.

No proper lead capturing or funneling from your traffic

Even if you have great website content, if there is not a clear CTA (call-to-action) with a way to capture prospective customers’ basic information, a major mistake is taking place. At the very least, your website should have a “Contact Us” form and a way to capture leads that’s less committal. Meaning, have an email opt-in, white paper download or incentive for visitors to provide you with their name and email address so you can move them into your sales funnel. Or you may have a “subscribe” option for an e-newsletter, this will help you to keep in touch with your target audience. Emails once or twice a week can have a great impact on your visitors. Your customer retention ratio will improve definitely.

Irrelevant Content

Sometimes the content you share may not be relevant to the context or your profile. It doesn’t create a very good impression. People should create relevant content as per your context.  You must not forget the core value and the purpose. Irrelevant content can create a misconception about your business. Focus on writing relevant content. This can be a monthly e-newsletter, weekly or even daily — frequency and content will depend on your product or service and target audience preference. Work with your marketing partner to outline this tactic.

Impact of digital marketing

By the time smartphones and tabs are introduced digital marketing has touched new heights in this digital era. This era has almost everybody with a social media account and the ones without such an account are literally looked down upon for business purposes. Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. So, the query that arises is of studying the consumer behavior in digital marketing.  Digital marketing has created a revolution in the virtual world of marketing. Here the traditional method of marketing doesn’t apply. The client doesn’t feel neglected. Digital marketing focuses on connecting with the target audience. The client feels as he/she is a part of it. We all know that digital marketing is impacting the way we communicate with our consumers. From Facebook ads to Google/Bing Pay per Click to mobile marketing, digital media is taking a bigger and bigger chunk of the marketing budget each year. Let’s look at a few reasons why digital marketing is becoming such an integral part of the marketing pie.

Companies have for decades built up their business around the traditional brick-and-mortar channel. The rise of the Internet and the surging popularity of online shopping have offered rapid growth in e-commerce and embodied the emerging click-and-mortar (e.g. Target.com) or solely online business model (e.g. Amazon.com).

Modern media is no longer confined to a television or radio show, newspaper or advertisement. Instead, today’s media — from text to video and sound — can be saved and shared electronically, using everything from desktop computers to small mobile devices. This electronic dissemination of media has had a powerful impact on the way people communicate for personal reasons, school, and even business.

In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be.

Inbound Marketing

Inbound marketing refers to the “full-funnel” approach to attracting, engaging, and delighting customers using online content. You can use every digital marketing tactic listed until today throughout an inbound marketing strategy.

Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, and the company’s blog. The job is to drive the target audience to the particular website and promote the landing page. Digital marketers are responsible for the promotion of a product or service of the company. Their Job involves SEO for a better ranking in the search engine. All these factor matters for a tactical promotion of a business.

Reaching more potential customers

Digital media means businesses can reach more customers than ever before. A simple promotion featuring a giveaway or a freebie can earn business hundreds or thousands of Facebook fans and email and text message subscribers, meaning that the business can send a message to these consumers with just a touch of a button. However, digital media also means that those consumers can reach back. Through negative comments to your Facebook page and other social networking sites, like Twitter and your blog, customers can use digital media to take a complaint that would have otherwise been between the two of you worldwide. Creating the reach for the potential customer is quite important. After all, we all want to influence our target audience. We can influence them with our post and content. We can keep them updated with content and posts. This is one of the most important factors for digital marketing in today’s world.

Leading technological edge

Technology is being updated in every single second. Using digital media means using new technology both to create and support the media. New technology can be an asset to your business. When you adopt smartphones and laptops in order to use digital media, you also can positively influence other areas of your business. For example, such mobile technology makes communication among employees much easier. Technology can create the leading edge over your competition. With the advancement in technology, you can go ahead of your competitive market.  So keep yourself updated with technology.

Curate your content to generate potential lead

Before you create a single piece of content, make sure that you have a deep understanding of your ideal customer. In modern terms of SEO, there is a huge demand for high-value content or lead generation. No matter what your business model is, content is still king, thus content marketing must be a primary goal. Content is the foundation of your lead generation and leads nurturing efforts. Marketers have come to rely on content to engage prospects and customers in today’s buyer landscape, but to do so, your content must educate, inspire, and beg to be shared. It should help leads to overcome challenges and achieve their aspirations. If you are able to do that, leads will flock to you, and you’ll gain their trust. Know your audience and give them what they need. An effective content marketing strategy helps enforce a strong baseline for lead analysis since every piece of content can be measured. That best practices how-to guide generated 10% of your digital leads for the year? Great—write another one! Your long-form blog on do’s and don’ts was you’re most viewed of the year? Awesome—share it on social media and write a follow-up!

So the first step is to know the need of your target audience. You must be aware of what people a searching these days, what they like to read. How can you appeal through your content? How can you influence them? How can you create the value worth of their time?

A few years back a research revealed that many B2B marketers have documented plans to increase their lead generation budgets by up to 50% the following year. That investment is still on the rise, overall.

Traffic Generating Content

 

Traffic generating content is important for getting eyeballs on your website and growing your audience. You can’t generate leads without traffic.

Here are some of the best types of content for traffic generation. Pick a few from this list to include in your content plan.

 

Blog posts – This content type is a basic requirement for any content plan. Your blog is like your “hub”: all other types of content should drive traffic to your blog.

Social media posts – These posts will help to drive traffic to your blog.

Videos – Don’t forget that YouTube is the second largest search engine. This is a great opportunity to drive organic traffic to your blog for years to come.

Podcasts – You can encourage your guests to share their episode with their audience, and grow your own in the process.

Infographics – You can include these in blog posts to encourage social sharing.

Photos – Depending on your business, photos may be a type of content that you wish to use for growing your audience.

After generating traffic you need to do analyses of the potential leads. It is the filtering process of the traffic. The Lead generating content is content that you package into lead magnets: valuable resources that you give away for free in exchange for someone’s email address.

You cannot just charge money from your client money from the beginning. You have to win their trust. Lead magnets are non-negotiable for generating leads. People don’t want to give their email address out to just anybody, so you have to give them a good incentive.

Now the question is what you can afford to give away for free?

Useful resources – These can be checklists of tools or lists of resources.

E-Books & Free Reports – these offer something educational.

Webinars – webinars work really well as lead magnets because of their high perceived value.

Discounts & Coupons – Perfect if you have an e-Commerce business. All you have to do is offer a coupon code in exchange for an email address.

Free Trial – If you sell software, you could offer a free trial download or a lite version.

Quizzes – You could offer a free quiz, but for your users to get their results they’ll have to give you their email address.

Mini-Course – This could be a series of emails or a series of videos explaining how to do something.

Free Challenge – If you help people to overcome obstacles or achieve goals, you could offer a free challenge to accomplish one thing over a set period of time.

Now the question arises that what’s the platform?

Organic Platform: Organic Platform doesn’t involve any paid advertising, so they are really great for a low budget. However, you can’t expect to get organic traffic right off the bat. Organic traffic takes a bit of time, or even a few months, to get going.

Let’s have a look at some organic platforms:

• Search engines (Google, Bing, Yahoo, etc.)
• YouTube
• Facebook
• Twitter
• LinkedIn
• Pinterest
• Google Plus+
• Tumblr
• Instagram

Paid Platform: As the name suggests you have to spend money on this platform.  You will get traffic a lot quicker than organic platforms. Promotion is lot more-faster in this platform.

Here are the main paid distributions platforms that you’ll want to consider.

• Social media ads
• Google AdWords
• Native ads (ads that appear on other platforms)
• Banner Ads
• Content discovery networks (ads for your blog posts that appear in the “around the web” and “recommended stories” sections of large online publications)

I will highly recommend social media ads on Facebook. It is the largest social network in the world. You will get the maximum reach. Facebook is having the maximum number of the user than any other social media. So in order to generate the maximum lead, this will be the best platform.

Map your customer’s needs and curate your content and share it. That’s all it takes to generate potential leads. Be patient and keep yourself updated with the trend.

Know how to be a brand? How can you gain popularity?

What is a brand?

The Brand is the perception that clients or customers have of your business and the voice that defines your organization as a whole—to recognize the value potential of your company. A brand is not just a logo or a company name. It is something that people say about you when you are not there. The rise of Millennial, social media and thought-leadership are pushing brands to think differently and engage with their audiences in new ways. In simple terms, if you want to succeed, then you need to learn how to create a brand that becomes your customer’s best friend. A brand is a culmination of all the intangible feelings and thoughts that accumulate in a customer’s mind when they think about your business. Brand strategies are your way of altering those perceptions until they suit your company goals. In order to get popular as a brand, you must deliver what you promise to your audience. Generate interest, buzz, and viral spread. Increase brand value – journalistic style. Informative information and an angle or a different take on something, infographics links, controversial, topical, facts, quotations. Generate leads through your press release. Free giveaway, eye-catching,
and more sales – more lay sales letter. Present a big problem your audience face, provide a solution, create urgency or scarcity – selling out fast, limited stock etc. However, the best companies have a drive that goes beyond those obvious elements and separates them from their competitors. Branding your business online will help you connect with your potential customers in the digital spaces where they spend time. A well-developed brand will stick with consumers. Even if they’re not ready to buy from you right now, they’ll remember you when they need your products or services.

Let’s explore some Key elements to create a Brand:

• Defining Goals– Generate interest, buzz, viral spread. Increase brand value – journalistic style. Informative information and angle or a different take on something, infographics links, controversial, topical, facts, quotations. Generate leads through your press release. Free giveaway, eye-catching,
  More sales – more lie sales letter. Present a big problem your audience face, provide a solution, create urgency or scarcity – selling out fast, limited stock etc.
• Being Consistent: Firstly you have to decide what is driving your brand forward. Consistency is easier to achieve than you might think. It simply means assessing everything you do and asking yourself whether it fits with the image you’re presenting to the world. Creating brand guidelines can simply boost the chances of improving your consistency. Keep that in mind that consistency plays a vital role in your brand. Consistency helps your audience quickly recognize and identify with your brand, while inconsistency can confuse your audience and cause them to see your business as unprofessional.
• Emotional brand attachment: If your brand appeals to the need to be a part of something that’s larger than ourselves. It will automatically draw sentimental values. This makes your brand powerful. Try to use a clean design with simplicity and a desire to create an innovative revolution. You can enhance engagement and develop a more sustainable relationship for the long term.
• Engagement with your Employees: The workforce is also very important in creating your brand image. Whether you’re investing in a new type of social media branding, or you’re building a brand from scratch, you need the insights and buy-in of your customers to be successful. The employees are the group that is often overlooked. This group is responsible for everything. Employee advocacy reinforces the company culture and values that you rave about in your press releases and through your website “about” page, showing how concepts can translate into real behaviors and campaigns.

The brand elements are the senses of a brand. It helps to define a brand. It consists of the core values that a brand stands for. One great way to improve your customer retention is to reward customers for every purchase. Everyone likes to get something extra without paying more money. Once you start building an audience online, encourage your followers to share brand content on your website and social media. User-generated content, which can be anything from product reviews to unboxing videos, builds your brand’s authenticity and provides social proof. When potential customers see real people using and enjoying your product, their confidence in your brand will increase. This strategy can make your brand popular. Give them referral codes. This will even create more visits to

your website. This will even make your brand more popular.

Adopting a reward plan will help you become known as a company that truly cares about its customers. Additionally, if your company offers a type of reward plan that none of your competitors have, you can use it as a unique selling proposition. You can get a leading edge over your competitors. Be a trendsetter. Be precise to your goal. Change the course of the tide.