Marketing

Why do we need a branding strategy?

For long-term planning and development of a successful brand in order to reach the target audience and make a global significance, branding strategy is important. A well-defined strategy can help the growth of a business in the longer run. A branding strategy is said to be successful if it affects all the aspects of business and is directly connected to consumer needs, emotions and competition.

Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette, and slogan, those are only creative elements that convey your brand. Branding allows a business to differentiate its products and services from those of its competitors. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. This is how your brand’s purpose is defined. It plays a vital role.

Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable.

To understand brand strategy, one must first understand branding.

Think about successful consumer brands like Disney, Tiffany or Starbucks. You probably know what each brand represents. Now imagine that you’re competing against one of these companies. If you want to capture significant market share, start with a strong brand strategy or you may not get far.

Branding should occur before a marketing strategy ever begins. Branding is not the act of pushing out a message. On the contrary, it is the pulling in of a message. It is listening to the consumer and using that information to build a brand strategy. Branding is what drives marketing. Branding is strategic in nature whereas on the on the other hand marketing is purely tactical. Branding significantly enhances the brand’s market performance and profitability by improving name recognition, building credibility and trust, increasing advertising effectiveness and inspiring employees. The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.

A company’s brand strategy must be based on the goals of the company. Without the brand strategy, the company will eventually fail. Brand strategy is the blueprint that explains who, how, what, and when of how a company plans on communicating their product. The stronger the brand strategy is the higher brand equity that could result.

There are many different types of brand strategies that vary based on target audiences, marketing campaigns, and budgets. A well-received brand strategy has the potential to build brand equity and solidify its place as an established brand. Some companies employ multiple strategies to increase the odds of a successful campaign. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally is part of your brand strategy, too. An optimized social media presence can boost your brand. The best thing about social media is that it is not limited to any nation. You can promote your brand worldwide.

The brand message should be refined to make sure it is aligned with the mission and values of the brand. A clear brand message is a key to bridge the gap between brand strategy and brand messaging. The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment.

Consistency plays a crucial role. Once a marketing team is able to define its brand attributes, it is essential those attributes maintain consistency throughout the branding process. Everything should be about the brand. You must define how your brand should be remembered.

“No Brand” Branding

No brand products are often simple and generic in design. A minimalist approach can speak tons of volumes. These brands are outsourced to the public for brand creation, which allows customers the chance to be involved in the naming process, and effectively drives up personal interest in a product. It is also called crowdsourcing.

“Your future depends on many things most importantly you”

Customers won’t return to you–or refer you to someone else–if you don’t deliver on your brand promise.

Developing a brand that has a loyal customer base is a wonderful thing. But your brand cannot just sit on its laurels. It is time to reward these customers. Remember, these loyal customers will tell their friends and family about your brand, and they will discuss it on social media. Rewarding these customers will keep them coming back, which will result in more profits.

If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for yourself, your marketing teams or leadership teams we can develop a tailored strategy for you. Feel free to contact us.

SPICE forms: A hassle-free process of incorporation

Ministry of Corporate Affairs (‘MCA’) has come with for Incorporation of Company under Companies Act, 2013 to incorporate the company within one day; with the SPICE forms meaning (Simplified Performa for Incorporating Company Electronically).

It was a significant step taken by Ministry of Corporate Affairs by introducing e-form INC-32 under SPICe scheme vides MCA’s notification dated 01/10/2016 notifying Companies (Incorporation) Fourth Amendment Rules, 2016.

The Ministry of corporate affairs (MCA) is primarily concerned with the administration of the Companies Act 2013, the Companies Act 1956, the Limited Liability Partnership Act, 2008 & other allied Acts and rules & regulations framed there-under mainly for regulating the functioning of the corporate sector in accordance with law.

The following forms are notified by MCA:

• Incorporation of a company in e-Form SPICE (INC-32)
• e-Memorandum of association in e-Form SPICE MOA (INC-33)
• e-Article of association in e-Form in e-Form SPICE AOA (INC-34)

In today’s global scenario, it’s a very way to start the business with a single window form.

It’s said so because earlier if a Person wanted to incorporate Company then they had to apply for the DIN, Approval of the Name, its availability, separate form for first Director, Registered office address, PAN, TAN etc.

But this form can be used for all the following purposes:

• Application of DIN (up to 3 Directors)
• Application for Availability of Name
• There is no need to file a separate form for first Director (DIR-12)
• There is no need to file a separate form for an address of registered office (INC-22)
• There is no need to file a separate form for PAN & TAN

Type of companies covered under e-Form SPICE (INC-32):

1. One Person Company = INC-32 (SPICe )
2. Private Limited Company (with7 or less than 7 subscribers) = INC-32 (SPICe )

• Public Limited Company (with7 or less than 7 subscribers) = INC-32 (SPICe )

1. Section 8 Company(with7 or less than 7 subscribers) = INC-32 (SPICe )
2. Producer Company (with7 or less than 7 subscribers) = INC-32 (SPICe )
3. Producer Company (with more than 7 subscribers) = INC-7

• Company with foreign Subscribers (up to 7) = INC-32 (SPICe )

The following documents are required for Incorporation of Private Limited Company under SPICe process:

1. Documents from Directors and Shareholder
2. IDENTITY PROOF

1) Permanent Account Number (PAN) Card
2) Aadhaar Card / Passport / Driving License / Voter Identity Card

1. ADDRESS PROOF

1) Telephone Bill / Mobile Bill
2) Electricity Bill / Water Bill
3) Bank Statement /Bank Passbook with latest transaction

(Any one of the Document not older than 2 months)

*Telephone Bill / Mobile Bill/Electricity Bill / Bank Account Statement must be in the name of applicant and should not be older than 2 months

1. PASSPORT SIZE PHOTOGRAPHS – 3 EACH

Notes:

(If the documents are not in English, then it should be translated to English)

*All the Copies of documents must be Self Attested by the applicant

2. Documents to be signed by DIRECTORS

1) Consent to Act as Director: Form DIR-2
2) Details for Director identification number (DIN)
3) Declaration of DIN (If DIN is allotted already)

3. Documents to be signed by SHAREHOLDERS

1) Application for Digital Signature Certificate (DSC)

2) Affidavit by Subscribers & Director: (INC-9)

4. Documents from Company / LLP / Trademark Owner, if any

1) Board Resolution / Formal authorisation for use of Name / Trademark

2) The authorization for execution Documents from Company / LLP

* To be signed by the concerned on their Letterhead

5. Registered Office – Address

1) No-Objection letter from the Owner of Address to use the address ad Registered office of the Company.

2) Address Proof – In the name of the Owner of Address

1. Electricity Bill, Telephone Bill (Fixed Line Only), Gas Bill or Water Bill (Not older than 2 months); OR
2. Tax Paid Receipt or Copy of Registered Sale Deed

*To be signed by the of the Owner of Premises

• If the Address facility is availed from a Shared Office Service provider, a copy of Electricity Bill / Tax Receipt with a copy of Lease Agreement with specific powers to sublease or issue NOC letters for use of premise as Registered Office address under Companies Act is also required.

* To be signed by the Owner of the Premises/ Signed by the Shared Office Service provider.

Features of SPICe (inc-32) form:

• Maximum details of subscribers are SEVEN (7). In case of more subscribers,the normal incorporation procedure in INC-7 shall be followed.
• Maximum details of directors are TWENTY (20).
• Maximum THREE (3) directors are allowed for filing application of allotment of DIN while incorporating a Company.
• The person can also apply for the name in this form.
• By affixation of DSC of the subscriber on the INC-33 (e-moa), date of signing will appear automatically by the form.
• Applying for PAN / TAN will be compulsory for all fresh incorporation applications filed in the new version of the SPICe form.

Filling the form:

Note:

• Director has to give declaration at the end of the form that he has checked the name on MCA website and Trade Mark Website.
• DSC of Director will be affixed on the form. {In case, director don’t have DIN then mention PAN No. of director at the place of affixing of DSC)
• DSC of professional will also be affixed on the form.
• Only one name can be applied for approval in this e-form. Therefore, one is advised to duly check the proposed name and follow name availability guidelines, existing trademarks to avoid rejection.
• MCA21 system will auto-generate the pre-filled application forms 49A (PAN) and 49B (TAN) after submission of SPICe, which the stakeholders will be required to download, affix digital signature and then upload both signed forms on an MCA21 system as linked forms.
• The new version of SPICe incorporation applications will be processed only after Forms 49A & 49B are duly signed, uploaded and payment is confirmed by MCA
• PAN (as allotted by Income Tax Deptt) will be printed in the Certification of Incorporation, and TAN will be separately communicated to the stakeholders by email
• The new version of SPICe form for all fresh incorporation applications w.e.f 01 Feb 2017

A FAR REACHING FINANCIAL INCLUSION PROGRAM (JAN DHAN YOJANA )

How can a country develop if a larger chunk of its population is left behind? If a greater portion of its masses still remains unbanked? In order to justify the title ‘developing country’ financial inclusion is a must for India.

Through the years, the government of India and Reserve bank of India have taken various measures to achieve the goal of financial inclusion. The PRADHAN MANTRI JAN DHAN YOJANA is perhaps the largest financial inclusion drive in the world, and having its achievements recognized by the Guinness worlds records is undoubtedly a crowning achievement.

The benefits under the Pradhan Mantri Jan Dhan Yojana scheme are:

• Interest on deposit.
• Accidental insurance cover of Rs.1 lakh
• No minimum balance required.
• The scheme provides life cover of Rs.30,000/- payable on the death of the beneficiary, subject to fulfillment of the eligibility condition.
• Easy Transfer of money across India
• Beneficiaries of Government Schemes will get Direct Benefit Transfer in these accounts.
• After a satisfactory operation of the account for 6 months, an overdraft facility will be permitted
• Access to Pension, insurance products.
• The Claim under Personal Accidental Insurance under Pradhan Mantri Jan Dhan Yojana shall be payable if the RuPay Cardholder has performed minimum one successful financial or non-financial customer induced transaction at any Bank Branch, Bank Mitra, ATM, POS, E-COM etc. Channel both Intra and Inter-bank i.e. on-us (Bank Customer/RuPay card holder transacting at same Bank channels) and off-us (Bank Customer/RuPay card holder transacting at other Bank Channels) within 90 days prior to the date of the accident including accident date will be included as eligible transactions under the RuPay Insurance Program 2016-2017.
• Overdraft facility up to Rs.5000/- is available in only one account per household, preferably lady of the household.

Expediently moving towards its target to provide universal access to banking facilities, the scheme has offered immense benefits and has a plentiful share in the success stories of financial literacy and financial inclusion.

• However, In comparison to the rural and urban branches, it depicts that the rural branches have more bank mitras as compared to urban branches. It reflects that the rural branches require this facility to connect with the customers. The urban branches have a comparatively less requirement of bank mitras. This concludes that the urban branches perform well compared to rural branches in the case of requirement of bank mitras.
• Also, When compared to rural and urban branches, the awareness level of customers with regards to the facilities under the PMJDY scheme is more in the urban branches than the rural branches. This concludes that the rural branches should improve on customer awareness.
• Besides, In comparison to rural and urban branches, rural branches allow a fewer number of accounts per household when compared to urban branches. This talk about the requirements and facilities provided in maintaining the accounts. Thus when compared, it is seen that the urban branches have a better maintenance of PMJDY accounts.
• Most of the customers in the rural branches face a problem with language and face a problem of illiteracy.
• Rural branches have a better reach to the PMJDY customers as compared to the urban branches. In addition to it, the rural branches witness more transactions pertaining to RuPay card when compared to that of the urban branches.

A way ahead:

• With regards to the deduction of premium based on the responses, it is seen that few of the rural and urban branches deduct premium for the insurance facility whereas the other branches do not. Therefore, a uniform system of deduction of premium should be maintained so as to bring about equality.
• Duplication of accounts should be allowed in all the branches provided that it is opened in different branches. This promotes the sense of saving and also attracts the customers because of the various benefits available to them.
• The customers should also be educated with the use of E-mail and mobile applications to facilitate their work and transactions. This reduces the cost of visiting the branches and helps in providing easier and faster services to customers.
• The satisfaction level of the PMJDY customers must be monitored from time to time so as to provide the best possible services.

PMJDY, a long felt-need National Mission on Financial Inclusion committed itself for an integrated approach to bring about comprehensive financial inclusion of all the households in the country enabling especially low income group people to get rid of moneylenders, cultivate the habit of saving, and most importantly, benefit from string of financial products and services offered by banking system Pradhan Mantri Jan Dhan Yojana has seen positive results and is still continuing on an upward trend. The progress of all proposed strategies needs to be checked on regular basis and effectively implemented within specified time bound framework. Only by enlightening the people about the formal finance source, the country can achieve true inclusion, otherwise PMJDY will always remain something so close, yet so far.

SOCIAL MEDIA MARKETING

By Author – Prankul Sinha

INTRODUCTION:

Social media marketing uses the social media platforms and social media websites to promote a product or service. Most social media platform has the data analytical service so that the company can see their progress which he got from the ad campaigns.? In 2014, over 80% of business executives identified social media as an integral part of their business. Business retailers have seen 133% increases in their revenues from social media marketing.

PLATFORM:

1. Social Networking Website:-

Social networking website allows individuals, businesses and other organizations to interact with one another and build rel0ationships and communities online. When companies join the social networking website they can sell their product easily and the consumer can also interact with them directly.it also allow consumers to express their needs, wants and values, online. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers.

2. Mobile Phones:-

In our world half of the population is on the internet of which 75% are using social media and have social media account. Therefore with the help of social media businessman can post their product which is visible to the millions of the people which lead to the increase in sales.? In 2012, Next age, a provider of real-time bidding in mobile advertising, reported a 37% increase in revenue each month. Adfonic, another mobile advertisement publishing platform, reported an increase of 22 billion ad requests that same year.

Mobile devices and the internet also influence the way consumers interact with media and has many further implications for TV ratings, advertising, mobile commerce and more. Mobile media consumption such as mobile audio streaming or mobile video are on the rise ? in the United States, more than 100 million users are projected to access online video content via mobile device. Mobile video revenue consists of pay-per-view downloads, advertising, and subscriptions. As of 2013, worldwide mobile phone Internet user penetration was 73.4%. In 2017, figures suggest that more than 90% of Internet users will access online content through their phones.

PURPOSES:-

One of the main purposes of employing social media in marketing is as a communications tool that makes the companies access to those interested in their product and makes them visible to those who have no knowledge of their products.

These companies use social media to create buzz and learn from and target customers. It’s the only form of marketing that can finger consumers at each and every stage of the consumer decision journey.

Marketing through social media has other benefits as well. Of the top 10 factors that correlate with a strong Google organic search, seven are social media dependent. This means that if brands are less or non-active on social media, they tend to show up less on Google searches.

While platforms such as Twitter, Facebook, and Google+ have a larger number of monthly users, the visual media sharing based mobile platforms, however, garner a higher interaction rate in comparison and have registered the fastest growing and have changed the ways in which consumers engage with brand content. Instagram has an interaction rate of 1.46% with an average of 130 million users monthly as opposed to Twitter which has a .03% interaction rate with an average of 210 million monthly users.

BLOGS:-

Platforms like LinkedIn create an environment for companies and clients to connect online.

Companies that recognize the need for information, originality and accessibility employ blogs to make their products popular and unique and ultimately reach out to consumers who are privy to social media.

Research from 2009 shows that consumers view coverage in the media or from bloggers as being more neutral and credible than print advertisements, which are not thought of as free or independent.

Blogs allow a product or company to provide longer descriptions of products or services, can include testimonials and can link to and from other social network and blog pages.

Blogs can be updated frequently and are promotional techniques for keeping customers, and also for acquiring followers and subscribers who can then be directed to social network pages.

Online communities can enable a business to reach the clients of other businesses using the platform. To allow firms to measure their standing in the corporate world, sites enable employees to place evaluations of their companies.

Some businesses opt out of integrating social media platforms into their traditional marketing regimen. There are also specific corporate standards that apply when interacting online.To maintain an advantage in a business-consumer relationship, businesses have to be aware of four key assets that consumers maintain: information, involvement, community, and control.

Search Engine Optimization

By Author – Prankul Sinha

Introduction:

Search engine optimization is the process of getting traffic from the organic or natural search results on search engines. All the search engines such as google, yahoo, bing have primary search result which shows all the web pages in the ranked format and if the SEO of webpage is good then it will be on top 10 rank. Optimizing a website involve editing its content, doing HTML, and associated coding to both increases its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic

Types of SEO:

1. On-page SEO:-

On Page SEO refers to settings you can apply on your website so that it is optimized for search engines. The On-page SEO activities primarily include infusing keywords in the right quantity, inserting internal links, meta tags, Meta description, building a customized URL structure, inserting the alt attributes, taking care of the image SEO and most importantly providing the users with quality content.

Types of On-page SEO:

• Back-linking:

By giving backlinks to reliable sites, the authority of a site increases. Giving a backlink to a site that has a higher search engine ranking enables you to have a better level of credibility according to the Googles algorithms. Also, if you give multiple backlinks to an authoritative site, there are chances that you are able to convince them in the future to give your site a backlink as well. Such a reciprocative action would do wonders for your sites traffic.

• Meta Description:

The Meta description refers to the text that is displayed along with the title on the search engine result pages. The Meta description is a crucial SEO element as it determines to a great extent if the searcher will click on your sites link or not.

• Image SEO:

Image SEO is another way of optimizing the website or the landing pages in specific. An optimized image will appear in the searches made for images on Google. When the user clicks on the link to go to the original source of the image, the user is redirected to your website. Thus, to gain traffics on the website, images are an important component of any website, thus, must be optimized.

2. Off-page SEO:

Off-page SEO refers to activities we can perform outside the boundaries of our website. The most important are:

• Sharing:

If you think its ok to publish a blog and not share it on your social media handles or other connectivity apps that inform people what are you up to. Some of your friends might actually look forward to investing time in your work. Again you dont know how many people the post may reach through your social media handle. And if the post appears relevant to them, theres an even higher possibility that they may share it on their profile or the connectivity apps they use in their daily routine.

• Liking/ star rating:

Liking works just the same as commenting and sharing. The more the number of likes and star ratings on a post, the better is the credibility of that post according to Google. The star ratings especially work as reviews for a particular blog, for both the audience and Google, the star ratings are a means of reviewing the blog.

• Answer queries- be responsive:

Your potential consumer would put up questions every now and then. Putting up questions signifies only one thing that your audience is interested in what they are reading. So, theres a reasonable chance that if you answer their questions you would be able to maximize their interest and crack a sale along with building engagement which is obviously very crucial to your online existence.

Look out for what the user is looking for:

One of the most important aspects of off-page SEO is spending time on researching where the potential audiences interest lies in. When you pick topics of interest to your audience, it is an obvious fact that you will be able to build more engagement. isnt that what you want?

Moreover, when you post after carrying out a little research, you are updated with what is prevailing in the market and would write on the trending topics that are of interest to all.

Develop a personal touch with the target audience:

The off-page SEO has several elements that allow you to develop a personal touch with the users. While you reply to the comments and answer their queries over the social media or right below the blog itself, there is a scope for developing a personal touch with the audience. the more personally you connect with the audience, the more familiar the audiences would feel with your brand.

Digital India: A Planning towards future or Enforcement of Technology

A lot has been done till date by the government of India with the Digital India plan, the idea behind this plan was definitely to just improve ourselves as to digital world and to adopt the changes as the world is changing so not to lack behind. It is mentioned in the website of digital India, that Digital India has a vision transform India into a digitally empowered society and knowledge economy. But my main concern is after the two years of the program being launched I dont see much of the people which is other than the young generation is not at all ready to run parallel to the rest India.

Digital India to them is like thrusting a piece of cake to their neck, it is good, it is healthy and even delicious but still not adaptive to the ones who dont want to eat. This is felt by most of the people in this country.

The main problem is that nobody knows what to do, how to do, and after some struggle if feels uncomfortable to them to do. The initiatives on infrastructure, services, and empowerment are really appreciable yet not reachable by most of the audience. What is needed is the consultation, which is also provided but not in the well-guided manner, which eventually makes out of no fruit.

The plans under digital India, Startup India, and Skill India also impacting great but still the thrust of hammer not enough to bend the metal, means a lot of promotion and consultation is needed to do reach out to people, ideas are endless by people for rural development and strong infrastructure and economic growth proper monitoring is needed, as a tree needed the most care when was a plant.

Digital India plan is definitely a boon for all individuals if they can utilize the opportunity, a complete description of approach and methodology for digital India program which looks very active words when you see in website but what is been acted, very little as per my knowledge.

Well, I am not here to just talk about everything that is dark going on in this world, many things goes positive and actually has changed after the Digital India plan. Plans which actually made an impact to the governance under the digital india are can be mentions as

• High-speed connectivity and high-speed internet at most remote and inaccessible areas to grow the communication and connect India to the world and newer ideas. Its a National Rural Internet Mission.
• E-Governance?Improving governance using technology. This is to improve the government to citizen interface for various service deliveries.
• E-Kranti ?Deliver services electronically and thus in a faster and time-bound manner. This is helpful in education, healthcare, planning, security, financial inclusion, justice, farmers, etc.
• Information for all –This will bring in transparency and accountability by easy and open access to documents and information to the citizens.
• Electronics manufacturing ?This will encourage manufacturing of electronics in India and reduce electronics import and help in job creation too. This will help in achieving goals of Make in India initiative also.
• Cyber Security ? Government giving now focus on the security part of the data that usually leaks and the data can be used in important hands
• IT for jobs ?Skill India mission under the Digital India mission helping students to learn the practical and industrial level experience to enhance their performance.

After seeing all this points I think I have increased your dilemma that Digital India plan/campaign is really doing any good or was and is doing great. Well my point in this is that we are doing good, but changes always happen when you do great and with a great pace, I am much of concerned about over very slow growing and learning speed. We need to implement everything fast but at the same time made it convenient for people to use else it wont to anyone till we act on it strongly and boldly on it.

C James Yen said beautifully once that, Technical know-how of the experts must be transformed into practical do-how of the people.

Big Data

By Author – Shubhangi Agarwal

Big data is non-traditional strategy and technology used to organize, process, and gather insights from large datasets. While the problem of working with data that exceeds the computing power or storage of a single computer is not new, the pervasiveness, scale, and value of this type of computing have greatly expanded in recent years.

In this article, we will talk about big data on a fundamental level and define common concepts you might come across while researching the subject. We will also take a high-level look at some of the processes and technologies currently being used in this space.

What Is Big Data?
An exact definition of “big data” is difficult to nail down because projects, vendors, practitioners, and business professionals use it quite differently. With that in mind, generally speaking, big data is:

Large Datasets: The category of computing strategies and technologies that are used to handle large datasets
In this context, “large dataset” means a dataset too large to reasonably process or store with traditional tooling or on a single computer. This means that the common scale of big datasets is constantly shifting and may vary significantly from organization to organization.

Why Are Big Data Systems Different?
The basic requirements for working with big data are the same as the requirements for working with datasets of any size. However, the massive scale, the speed of ingesting and processing, and the characteristics of the data that must be dealt with at each stage of the process present significant new challenges when designing solutions. The goal of most big data systems is to surface insights and connections from large volumes of heterogeneous data that would not be possible using conventional methods.

Big Data Analytics:

Big Data Analytics is one of the great new frontiers of IT. Data is exploding so fast and the promise of deeper insights is so compelling that IT managers are highly motivated to turn big data into an asset they can manage and exploit for their organizations. Emerging technologies such as the Hadoop framework and MapReduce offer new and exciting ways to process and transform big data – defined as complex, unstructured, or large amounts of data – into meaningful insights, but also require IT to deploy infrastructure differently to support the distributed processing requirements and real-time demands of big data analytics. Big data is data sets that are so voluminous and complex that traditional data processing application software is inadequate to deal with them. Big data challenges include capturing data, data storage, data analysis, search, sharing, transfer, visualization, querying, updating, information privacy and data source. There are five dimensions to big data known as Volume, Variety, Velocity and the recently added Veracity and Value.

Lately, the term “Big Data” tends to refer to the use of predictive analytics, user behavior analytics, or certain other advanced data analysis methods that extract value from data, and seldom to a particular size of data set. “There is little doubt that the quantities of data now available are indeed large, but thats not the most relevant characteristic of this new data ecosystem.” Analysis of data sets can find new correlations to “spot business trends, prevent diseases, combat crime and so on “Scientists, business executives, practitioners of medicine, advertising and governments alike regularly meet difficulties with large data-sets in areas including Internet search, fintech, urban informatics, and business informatics. Scientists encounter limitations in e-Science work, including meteorology, genomics, connectomics, complex physics simulations, biology and environmental research. You can take data from any source and analyze it to find answers that enable

1. Cost Reductions
2. Time reductions
3. New product development and optimized offerings
4. Smart decision making

The importance of big data doesnt revolve around how much data you have, but what you do with it.

Jain Software also provides projects based on Big Data. You can directly contact to Jain Software by calling on +91-771-4700-300 or you can also Email us on Global@Jain.software.

PRATYUSH

On Monday 08-01-18,
India unveiled its fastest supercomputer ‘Pratyush’ which is an array of computers that can deliver a peak power of 6.8 petaflops. One petaflop is a million billion floating point operations per second and is a reflection of the computing capacity of a system.
According to reports of Indian Institute of Tropical Meteorology (IITM), Pratyush is the fourth fastest supercomputer in the world which is designed for weather and climate research. It will also upgrade an Indian supercomputer from the 300s to the 30s in the Top500 list, a respected international tracker of the worlds fastest supercomputers.
The government had sanctioned last year 400 crore in order to put in place a 10-petaflop machine. The main functionality of this supercomputer would be monsoon forecasting with the help of a dynamic model. This requires simulating the weather for a given month and letting a custom-built model calculate how the actual weather will play out over June, July, August, and September. This new system would provide wings to the technology and it would be possible to map regions in India at a resolution of 3 km and the globe at 12 km.
The machines will be installed at two government institutes: 4.0 petaflops HPC facility at IITM, Pune; and 2.8 petaflops facility at the National Centre for Medium-Range Weather Forecast, Noida.
The sole purpose of installing such a high-capacity supercomputer in India is to accelerate the weather forecasting in the country, primarily before the arrival of Monsoon season in India. In addition, Pratyush will monitor the onset of other natural calamities such as floods and Tsunami in the country. As a matter of fact, farmers will get a big relief as the unprecedented rainy season in India often results in a bad annual crop production.
This increase in supercomputing power will go a long way in delivering various societal applications committed by MoES. This will also give a fillip to research activities not only in MoES but also in other academic institutions working on various problems related to Earth Sciences, said IITM in its release.

INDIA’S OTHER SUPERCOMPUTERSWith Pratyush, India makes its way into the list of top 30 supercomputers in the world. As of June 2017, following systems of India were on the list of top 500 supercomputing systems:

• SahasraT (SERC – Cray XC40) installed at Indian Institute of Science (ranked 165)
• Aaditya (iDataPlex DX360M4) installed at Indian Institute of Tropical Meteorology (ranked 260)
• TIFR – Cray XC30 installed at Tata Institute of Fundamental Research (ranked 355)
• HP Apollo 6000 Xl230/250 installed at Indian Institute of Technology Delhi (ranked 391)