Media

Why is Digital Marketing – The Future? Is it at its peak?

We are living in the digital era. Era’s digital desires are marked by a thirst for content. Technology is changing every second. So do marketing.  Digital marketing is growing and will keep on growing. In this tech-savvy generation, the scope of digital marketing has massively expanded. Digital marketing is both an art and a science. Successful marketing comes from collecting, analyzing and using data about when and where customers spend their time. In short, data is behavior. Learning from this behavior drives creative messaging and strategic campaigns. Tracking behavior and tapping into the emotional connection through messaging, ads, social, and design makes all the difference in the digital space.

To know more about the impact of Digital Marketing, click here.

With more than 40% growth in digital media marketing including Search Engine Optimization (SEO), the digital industry is on the rise. It is the key.  You cannot imagine Digital Marketing without SEO.

SEO is Search Engine Optimization.  SEO is responsible for the organic ranking.

SEO is not a static process but rather a framework with rules and processes. It is dynamic in nature. For simplicity though SEO can be broken down into 2 main stages:

• On-site SEO: What rules to apply on your site to make it search engine friendly and,

• Off-site SEO: How to promote your website or blog so that it can rank better in search results.

Know more about Search Engine Optimization

Everything depends on the traffic.  In my opinion, and this is what I will try to explain in this article, you should forget about building links and concentrate on creating good quality content for your website.

Now the question is how content can be helpful?

An effective content marketing strategy helps enforce a strong baseline for lead analysis since every piece of content can be measured. That best practices how-to guide generated 10% of your digital leads for the year? Great—write another one! Your long-form blog on do’s and don’ts was you’re most viewed of the year? Awesome—share it on social media and write a follow-up!

To know more about content marketing 

Digital Marketing is incomplete without Social Media Marketing. Today life is incomplete without Social Media. Everyone is connected via social media. Social sites like Facebook have some of the most specific variables for advertising. Narrow down to age, interests, location, behaviors, political leanings, and more. Test search, display and mobile ads along with your email and social campaigns. Find what really works for your customers and work more efficiently. You can easily find your target audience.

Think holistic strategy, rather than specific tactics. Each social channel, blog post, email, web-link must have a purpose and drive towards something. Never post simply to post. Without engagement or traffic, those posts are a waste of time and money. Get an understanding of your target market and their previous journeys. If they simply aren’t on Twitter or don’t interact on Facebook, cut it from your strategy. Focus your efforts without diluting resources; only do what is working and do it with all you’ve got.

There’s a lot to be learned from your audience online. You’ll get honest feedback on campaigns and message, for one. Incorporating your fans’ interpretation and opinion of your brand can get you both fresh content and loyal fans. Create an incentive for fans to write, tweet, take photos, share videos, etc. Reward them for their participation and loyalty by giving them the spotlight in your campaign.

Know more about Social Media Marketing (SMM) follow this 

Yes, I feel that digital marketing is the future.  The peak is yet to be achieved but we are in the right direction. Knowing your niche is the key.

Big Data

By Author – Shubhangi Agarwal

Big data is non-traditional strategy and technology used to organize, process, and gather insights from large datasets. While the problem of working with data that exceeds the computing power or storage of a single computer is not new, the pervasiveness, scale, and value of this type of computing have greatly expanded in recent years.

In this article, we will talk about big data on a fundamental level and define common concepts you might come across while researching the subject. We will also take a high-level look at some of the processes and technologies currently being used in this space.

What Is Big Data?
An exact definition of “big data” is difficult to nail down because projects, vendors, practitioners, and business professionals use it quite differently. With that in mind, generally speaking, big data is:

Large Datasets: The category of computing strategies and technologies that are used to handle large datasets
In this context, “large dataset” means a dataset too large to reasonably process or store with traditional tooling or on a single computer. This means that the common scale of big datasets is constantly shifting and may vary significantly from organization to organization.

Why Are Big Data Systems Different?
The basic requirements for working with big data are the same as the requirements for working with datasets of any size. However, the massive scale, the speed of ingesting and processing, and the characteristics of the data that must be dealt with at each stage of the process present significant new challenges when designing solutions. The goal of most big data systems is to surface insights and connections from large volumes of heterogeneous data that would not be possible using conventional methods.

Big Data Analytics:

Big Data Analytics is one of the great new frontiers of IT. Data is exploding so fast and the promise of deeper insights is so compelling that IT managers are highly motivated to turn big data into an asset they can manage and exploit for their organizations. Emerging technologies such as the Hadoop framework and MapReduce offer new and exciting ways to process and transform big data – defined as complex, unstructured, or large amounts of data – into meaningful insights, but also require IT to deploy infrastructure differently to support the distributed processing requirements and real-time demands of big data analytics. Big data is data sets that are so voluminous and complex that traditional data processing application software is inadequate to deal with them. Big data challenges include capturing data, data storage, data analysis, search, sharing, transfer, visualization, querying, updating, information privacy and data source. There are five dimensions to big data known as Volume, Variety, Velocity and the recently added Veracity and Value.

Lately, the term “Big Data” tends to refer to the use of predictive analytics, user behavior analytics, or certain other advanced data analysis methods that extract value from data, and seldom to a particular size of data set. “There is little doubt that the quantities of data now available are indeed large, but thats not the most relevant characteristic of this new data ecosystem.” Analysis of data sets can find new correlations to “spot business trends, prevent diseases, combat crime and so on “Scientists, business executives, practitioners of medicine, advertising and governments alike regularly meet difficulties with large data-sets in areas including Internet search, fintech, urban informatics, and business informatics. Scientists encounter limitations in e-Science work, including meteorology, genomics, connectomics, complex physics simulations, biology and environmental research. You can take data from any source and analyze it to find answers that enable

1. Cost Reductions
2. Time reductions
3. New product development and optimized offerings
4. Smart decision making

The importance of big data doesnt revolve around how much data you have, but what you do with it.

Jain Software also provides projects based on Big Data. You can directly contact to Jain Software by calling on +91-771-4700-300 or you can also Email us on Global@Jain.software.

3D Touch

Force touch technology was not efficient in this upgrading world to resolve this problem 3D touch was introduced. Taking the Force Touch technology to an altogether new level, Apple launched 3D Touch on iPhone 6S and 6S Plus. Being more sensitive than Force Touch, 3D Touch has been developed to work using capacitive sensors integrated into the display.
Working-

In functionality, 3D Touch is really smart. It allows you to carry out certain tasks instantly through quick actions. It is generally essential for performing the tasks we intend to use most often. You don’t need to launch an app to carry out actions. As for instance, if you want to take a selfie, you don’t need to launch the Camera app. Simply light press on the Camera app, you get the option to Take Selfie right on your Homescreen.
Functionality for Peek and Pop-
In order to master 3D Touch, you need to understand Peek and Pop. While the former refers to a light press, the later is a hard press.
If you want to peek at a message, you just need to press it lightly. And, if you wish to pop into the message for a full view, you need to press it a little more deeply. That’s how it works!
Differentiating between Force Touch and 3D Touch-
Force Touch is smart enough to detect the pressure applied on the screen. It can detect not just multiple touches on the screen but can also calculate the difference in pressure on various points of the screen.
However, while reacting to your touch, Force Touch is not as fast as 3D Touch. The lightning fast response of the 3D Touch is because of the fusion of capacitive sensors and strain gauges. This fusion is perfected by the Taptic Engine.
The Future for Touch Technology-

Knowing the significance of how much 3D Touch has been appreciated by iPhone 6s users; touch technology is going to get a lot better in future. With the amazing ability to let iPhone owners use their device with more convenience and faster, it is here to stay.
Android smartphone makers are also working to provide 3D touch on their phones, currently, the Nougat version based smartphones are providing 3D Touch.

Social Media Presence & Maintenance

Proud to be stategovernments best Choice for managing their social accounts in efficient manner. After transferring social media accounts management to Jain Software ,social interaction from same accounts increased up to 700% .We works on real data ,not fake promises!

We innovate ,we impact ,We’re Logical thinkers of Social media !

Some facts are as follow :

A.Company A signed up with Jain Software to manage their ecommerce page of facebook ,in 200 days ,ecommerce sale from same facebook account increased from 43 orders/per day to 223 orders/per day .

B.Government of XYZ state handovered all social accounts including facebook,twitter & googleplus to Jain Software Team ,the direct interaction with general public is now increased to 600% .

C. Cabinet minister shared facebook credentials with Jain Software and asked us to manage them .Jain Software proudly managing it and engaging 9x visitors on same page per day .