Major capabilities to consider when selecting a platform.
Continuous improvement
The right platform will help collect customer behavior, survey results, and app store ratings ` and then enable rapid revision of your apps.
Security
You’ll need robust security features for mobile apps and data, as well as central governance with straightforward controls.
Contextualization and personalization
The most engaging mobile apps can capture, interpret, and act on multiple context sources in real time ` such as making an offer based on buying habits andcurrent location.
Data integration
With the speed and scale of mobile, developers need the ability to connect efficiently with enterprise data, such as inventory levels.
