Workplace

The Next Big Thing in the Ideology of Digital Marketing

The next level of the digital marketing is going to drive your mind beyond your imagination.  It’s time to start thinking about the next big thing that’s going to change digital marketing. Can you imagine? Think about it? What could it be? Think! The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience.

Is it Cortana? Alexa?  or Google assistant? Now, you’re right! Voice search devices are officially here and they’re not going anywhere anytime soon. Conversational interactions, such as Amazon’s Alexa, Google’s Assistant, Microsoft’s Cortana, Chabot, and others will continue to find their place in consumers’ daily routines and lives. Conversation is the original user interface. It’s extremely natural and will allow for brands to naturally interact with consumers that want information or to transact, or just to be entertained.

“In the age of the connected customer, engagement must be real-time and relevant. Marketers need technology to tell them who to target when to target and the best channels to get that message across.”

By 2020, experts predict that half of all web searches will be voice searches. No more tedious typing questions into that old-school browser bar.

This is going to be the massive change in the trend.  Now people will stop typing and voice recognition will be the key in the age of AI.

It fuels a smarter view of the customer and allows AI to predict what will deliver relevant personalized customer experiences.

This growth encompasses both mobile as a marketing platform (such as mobile apps) and mobile as a marketing channel (such as SMS). With 98% growth in mobile app usage and 111% growth in SMS usage, a majority of marketers are now using these mainstream mobile tactics to engage customers.

This evolution will significantly change search engine marketing, as it would want to listen to a numbered list of search results or listen to an ad before getting their answer. It will also change search engine optimization strategies, as the way people search will change, as the search will become more conversational.

 

AI takes over website messaging.

Thanks to tools like Intercom and Drift, marketers can already use artificial-intelligence-powered live-chat tools to communicate with customers. As this technology gets ironed out, it is likely that more brands will embrace AI live chat to better service website visitors.

Now the question is how to integrate SEO with AI. It is going to be a huge task to understand the algorithm of an AI with the Search Engine.

Search Engine will be integrated with AI and the Digital Marketing and SEO should be done for AI. This will be a challenge for every digital marketing expert.

Know more about the Impact of digital marketing.

Marketers begin developing augmented-reality content

With the release of the iPhone eight and iPhone X, Apple has made it clear that they are betting on augmented reality (AR). As these new devices go mainstream, brands will begin experimenting with AR-sponsored and -branded content.

Our research shows that marketing leaders are experiencing a broadening shift in focus from a tactical view to a strategic one. When asked about their biggest marketing objectives over the next 12 months, marketers across the board report raising brand awareness is number one, above deepening customer relationships and strengthening thought leadership. Directly related to raising brand awareness, they report developing a brand position as the third most important objective. This has risen in importance since 2011 when only 9% of marketers ranked it as most important.

Instagram becomes a more valuable channel than Facebook.

Instagram is growing at an incredible clip. In 2017, Instagram announced that approximately 800 million people use the platform each month. Their latest tool, Instagram Stories, became more popular than Snapchat just one year after going live.

Since brands tend to see better engagement on Instagram than any other social media platform, and because of great advertising controls, Instagram is poised to become the go-to channel for brands interested in social media marketing.

This correlates with what we have seen from our own clients over the past three years. The brand is increasingly seen as a central connection to an expression of the business strategy. Business strategy is a blueprint for the challenges and opportunities that the brand must address. The brand will lead the charge for the corporate strategy, ultimately embodying the company. Thus, business strategy informs marketing and the role of the brand, and marketing now informs how we communicate strategy.

But expect things to change quickly over the next 18-24 months as more people adapt to voice technology and marketers find ways to take advantage of the new trend.

Emerging cyber threats you should be concerned about?

In this digital world, we are obsessed with the technology. Technology is changing every second. With the emergence of technology, the threats in the cybersecurity are increasing every day.

Cybersecurity comprises technologies, processes, and controls that are designed to protect systems, networks, and data from cyber-attacks. Effective cybersecurity reduces the risk of cyber-attacks and protects organizations and individuals from the unauthorized exploitation of systems, networks, and technologies.

Consequences of a Cyber-attack

Cyber-attacks can disrupt and cause considerable financial and reputational damage to even the most resilient organization. If you suffer a cyber-attack, you stand to lose assets, reputation, and business, and potentially face regulatory fines and litigation – as well as the costs of remediation.

Currently, we are facing a lot of cyber-attacks in terms of monetary fraud and information breaches.

Now a day’s common people have no idea about the potential threats. They often get exposed to social engineering. They often give their information to any third party who is having malicious intent. As a result, they suffer the loss in terms of money, data or information.

In India, most of the information of an individual is linked with aadhar card. It provides a unique identification number to the individual. It has the thumbprint and fingerprints of a person. The bank account is also linked with aadhar card. So it is our responsibility to secure that information from the hackers.

 

To know more about hacking read 

 

Threats to organization

All Internet-facing organizations are at risk of attack. And it’s not a question of if you’ll be attacked, but when you’ll be attacked. The majority of cyber-attacks are automated and indiscriminate, exploiting known vulnerabilities rather than targeting specific organizations. Your organization could be being breached right now and you might not even be aware.

Up to 70% of emails today are spam, and the vast majority of these still involve phishing scams. Other common hacking threats include ransomware, malware, and Distributed denial-of-service (DDoS) attacks, all of which have been responsible for major data breaches in recent months and which can leave both company and customer data vulnerable to cyber-criminals. A massive 93% of data breaches are motivated by financial gain, according to a recent Verizon report. Hackers aim for the highest return for the least amount of effort, which is why smaller businesses with lax security are often successfully targeted.

Banking, Financial Services and Insurance (BFSI): The BFSI sector is under growing pressure to update its legacy systems to compete with new digital-savvy competitors. The value of the customer data they hold has grown as consumers demand a more convenient and personalized service, but trust is essential. Some 50% of customers would consider switching banks if theirs suffered a cyber-attack, while 47% would “lose complete trust” in them, according to a recent study. A number of major banks around the world have already been subject to high-profile cyber-attacks suggesting that the sector needs to improve its approach to risk. Financial firms should invest in security applications that are able to adapt to the future of banking to ensure comprehensive, around-the-clock security. Shared Ledgers will feature prominently in the future of the BFSI sector, the best-known example of which is Blockchain, which forms the backbone of cryptocurrency Bitcoin. The blockchain is a database that provides a permanent record of transactions. It leaves an undisputed audit trail that can’t be tampered with, meaning it could completely transform security in the BFSI sector.

AI integrated attacks

AI is a double-edged sword as 91% of security professionals are concerned that hackers will use AI to launch even more sophisticated cyber-attacks.

AI can be used to automate the collection of certain information — perhaps relating to a specific organization — which may be sourced from support forums, code repositories, social media platforms and more. Additionally, AI may be able to assist hackers when it comes to cracking passwords by narrowing down the number of probable passwords based on geography, demographics and other such factors.

Telecom: There is a significant cybersecurity risk for telecom firms as carriers of internet data, and therefore a huge responsibility. Providers need to integrate cybersecurity measures into network hardware, software, applications and end-user devices in order to minimize the risk of a serious data breach, which could leave customer credentials and communications vulnerable. Consumers are increasingly careful about who they entrust their personal data to, providing a strong opportunity for networks that offer additional security services. In addition, a collaboration between rival operators could lead to greater resilience against cyber attackers.

As technologies progress, the skills needed to deal with cyber-security needs are changing. The challenge is to train cyber-security professionals so that they can deal with threats as quickly as possible and also adapt their skills as needed. There will be some 3.5 million unfilled cyber-security roles by 2021.

How is Affiliate Marketing effective?

How to get a better rank for a website in search engine?

The first page of Google receives 95 percent of web traffic, with subsequent pages receiving 5 percent or less of total traffic.

I’ve got the reference to a lot of business owners and managers – newbies and veterans – who have gone crazy trying to unlock the secrets of how to improve Google ranking and performance without incurring penalties. We should know what we usually do and what we don’t…

I wish I could have any magic button that can help you to rank your website #1^st Rank without fail. Unfortunately, there is no such trick. It takes resourcefulness, dedication, persistence, and creativity. This is especially true because of the constantly-changing nature of Google’s algorithm.

I have learned this the hard way. You should learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO.

You must know where you stand now. Then only you can work on improvement. Explore the vast opportunities to get #better rank.

Understand the Google ranking algorithm

Google is constantly changing their algorithm, even though most of these changes aren’t publicly announced or described.

While on the other hand, Google does make major update announcements, the exact inner workings of the algorithm are unknown (and a bit mysterious) to the general public. A good majority of information out there is just speculation from industry professionals.

So we can understand that site changing search algorithms as their biggest obstacle to SEO success.

What we do now?

“Google has a mission to organize the world’s information and make it universally accessible and useful.”

Let’s understand the updates of the Google first

Mobile-friendly update (April 2015) – It is focused on favoring websites with mobile-friendly versions and setting the stage for future penalties if sites don’t comply.

Pigeon (July 2014) – Working to integrate local search results like Google Maps.

Hummingbird (August 2013) – Aiming to understand the context and intent behind a user’s search instead of just looking at the literal words they typed.

Penguin (April 2012) – In this update Google has Targeted spammers and sites that buy unnatural links to boost their rankings.

Not to mention Panda, Google EMDs (exact match domain names), and the Private Blog Network (PBN) DE indexing updates. Then there’s Phantom, which first appeared in May 2013 and is believed to have been updated four times – but has never actually been confirmed by Google.

So by going through this updates, we have an understanding of what are the changes in Google we can optimize our content such as videos, blogs or website. The basic criteria are to understand the protocols of the search engine.

Understand the importance of keyword

Keywords play a vital role in the SEO if a blog or website. Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn’t hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words.

How the Title important?

Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta-title for each webpage. The title gives the overview of the content.

What is Meta description?

Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta-description will typically contain two full sentences.

Keep updating your content

Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. Keep your content updated and share it.

Content should be relevant

The content should be relevant to the business. Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.

Hope the information will be helpful. I will do appreciate your feedback.

Online Marketing mistakes one should know

Creating a welcoming website is one of the first things that a business needs to look at when it comes to improving its online presence. One should see it as their own home or real-estate on the web. Just like any home, an effective website is clean, neat, organized and a place everyone wants to come and hang out for a while. Today I want to talk through some of the most common missteps we see brands making in their online marketing so you can evaluate your own brand, improve your strategy and get a better response. Here I am going to talk about what to do and what not to do for making a better presentation of your brand in the digital world. There are several common areas where we see brands struggle (regardless of their industry) and, worse yet, these are areas where they get taken advantage of — all while paying a significant marketing retainer each month.

Here are some common mistakes that we can see these days:

The website without proper SEO [Search Engine Optimization]

No matter how beautiful you design your website, but if it isn’t optimized for the search engines (Google, Bing, Yahoo, Safari) your website is useless. No matter how eye-catching your website is but if it is not displayed on the first page of your search engine result. It is a total waste of time and money if your website is not visible to your target audience. In a survey, it has been found over a ratio of 85% of the surfers in web don’t visit the second result page of a search engine. So I guess I have made my point loud and clear that how important SEO (Search Engine Optimization) can be for your business.

No proper optimization of the website for smartphones

According to the latest Pew research, more than 90% of adults have cell phones and nearly 60% have smartphones. So if your website is not optimized for mobiles then there is a problem. Work with a consultant or agency that can quickly move your company website to mobile without charging an exorbitant fee. A cell phone is something that a person access most of the time. A person may not have access to a computer or laptop all the time but on the other hand, no one can live for an hour without smartphones. So it is quite important for a website to be optimized for mobiles.

Lack of Google Analytics analysis

It is important to keep a track of your website’s traffic and traffic referrals. Without Google Analytics, a measurement tool, you can’t track who is visiting your site, what they do while there, when and where they click, how long they stay on your site or how your other marketing tactics like PR and social media are impacting those metrics. That’s just the tip of the iceberg. Set up your analytics today. This will help you to know more about the activities of the traffic of your websites. It will eventually help you to improve the ranking of your website. You will know more about the audience of your website. What is the section of your highest traffic and lowest traffic? These results will help you to improve your website’s content.

No proper lead capturing or funneling from your traffic

Even if you have great website content, if there is not a clear CTA (call-to-action) with a way to capture prospective customers’ basic information, a major mistake is taking place. At the very least, your website should have a “Contact Us” form and a way to capture leads that’s less committal. Meaning, have an email opt-in, white paper download or incentive for visitors to provide you with their name and email address so you can move them into your sales funnel. Or you may have a “subscribe” option for an e-newsletter, this will help you to keep in touch with your target audience. Emails once or twice a week can have a great impact on your visitors. Your customer retention ratio will improve definitely.

Irrelevant Content

Sometimes the content you share may not be relevant to the context or your profile. It doesn’t create a very good impression. People should create relevant content as per your context.  You must not forget the core value and the purpose. Irrelevant content can create a misconception about your business. Focus on writing relevant content. This can be a monthly e-newsletter, weekly or even daily — frequency and content will depend on your product or service and target audience preference. Work with your marketing partner to outline this tactic.

Being Remarkable

Who doesn’t want to be remarkable? Every one desires attention and recognition. So how do we get it? First of all, we need to understand that being noticed and being remarkable are two different things. People often confuse between these two. If you run naked in streets you will definitely get noticed but you won’t be recognized. What I am saying that it is easy to pull off a stunt in public but it is not necessary that it will accomplish your goal. It is not useful. It is a lame strategy.

Being remarkable doesn’t mean you are remarkable to yourself. No not at all, it means being remarkable to the rest of the world. No one will remark you if you are average, the average is another term for losers. And there is no way a loser can get recognition. Try to understand the urgency of any situation and plan according to the situation. Urgency is the name of opportunity for you. If you do deliver what you promised or what you have been asked Congratulation! You are recognized. Understanding the concept of the deadline is very important. We all have goals: We want to matter. We want to be important. We want to have freedom and power to pursue our creative work. We want respect from our peers and recognition for our accomplishments. Not out of vanity or selfishness, but of an earnest desire to fulfill our personal potential.

Extremism is important. Extremism in the pursuit of recognition is not a sin. In fact, it’s the requirement. That is a necessity.  Stars or celebrities are not recognized because they are good-looking but it’s because of their work. People will appreciate your work. Try to be known for your work. You will be known forever. It’s the glory that is remembered, not your face but your name that counts. Kindness is more important than wisdom, and the recognition of this is the beginning of wisdom. It doesn’t matter on which edge you are more than matters that you are at or beyond the edge. There is a big difference between a ‘high performer’ and a ‘high potential’. High performers are steady and are kept in their respective areas. High potentials are given new challenges and are seen as the future. Which are you? Define yourself. Self-analysis is the key to know your niche.

Be limitless. If you are limited to something then you are suppressing your caliber, your ability, your skill. Push your limits. Always remember that sky is my limit. Who has trouble finding a new gig? Not the remarkable minority, that’s for sure. You set your own standards of achievement. You know that you’ve done a good job (or not) and don’t need the verification or otherwise of those around you to tell you so. Yes, you will still enjoy receiving praise and recognition but it’s not going to dampen your motivation if you don’t get it. And a trait of your internal referencing is that you may set yourself exacting standards and put pressure on yourself to achieve perfection in your eyes. The trick is not to mess it up. Ultimately, I think it’s just going to get you that exposure, get you in that door, and get you that recognition that will hopefully get you opportunities. This is a very high form of recognition, but one slip and you’re off the radar once again.

We all work really hard, and we do it because we’re passionate. We don’t do it because we’re being rated. However, we’d all be remiss if we didn’t think that some kind of recognition for efforts and accomplishments didn’t make you feel good. If your niche is in a manual, and if it is the accepted wisdom, then it’s boring. It can be found in any book and it is not innovative. Try to be the trend. You may be remarkable today but if you do not re-invent or re-invest, you won’t last long. So don’t settle down on your laurels, you must work hard and keep going.  The only way to grow is to abandon your strategy of doing what you did yesterday, but better. Commit. Be the change you wish to see.

Why do we need a branding strategy?

For long-term planning and development of a successful brand in order to reach the target audience and make a global significance, branding strategy is important. A well-defined strategy can help the growth of a business in the longer run. A branding strategy is said to be successful if it affects all the aspects of business and is directly connected to consumer needs, emotions and competition.

Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette, and slogan, those are only creative elements that convey your brand. Branding allows a business to differentiate its products and services from those of its competitors. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. This is how your brand’s purpose is defined. It plays a vital role.

Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable.

To understand brand strategy, one must first understand branding.

Think about successful consumer brands like Disney, Tiffany or Starbucks. You probably know what each brand represents. Now imagine that you’re competing against one of these companies. If you want to capture significant market share, start with a strong brand strategy or you may not get far.

Branding should occur before a marketing strategy ever begins. Branding is not the act of pushing out a message. On the contrary, it is the pulling in of a message. It is listening to the consumer and using that information to build a brand strategy. Branding is what drives marketing. Branding is strategic in nature whereas on the on the other hand marketing is purely tactical. Branding significantly enhances the brand’s market performance and profitability by improving name recognition, building credibility and trust, increasing advertising effectiveness and inspiring employees. The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.

A company’s brand strategy must be based on the goals of the company. Without the brand strategy, the company will eventually fail. Brand strategy is the blueprint that explains who, how, what, and when of how a company plans on communicating their product. The stronger the brand strategy is the higher brand equity that could result.

There are many different types of brand strategies that vary based on target audiences, marketing campaigns, and budgets. A well-received brand strategy has the potential to build brand equity and solidify its place as an established brand. Some companies employ multiple strategies to increase the odds of a successful campaign. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally is part of your brand strategy, too. An optimized social media presence can boost your brand. The best thing about social media is that it is not limited to any nation. You can promote your brand worldwide.

The brand message should be refined to make sure it is aligned with the mission and values of the brand. A clear brand message is a key to bridge the gap between brand strategy and brand messaging. The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment.

Consistency plays a crucial role. Once a marketing team is able to define its brand attributes, it is essential those attributes maintain consistency throughout the branding process. Everything should be about the brand. You must define how your brand should be remembered.

“No Brand” Branding

No brand products are often simple and generic in design. A minimalist approach can speak tons of volumes. These brands are outsourced to the public for brand creation, which allows customers the chance to be involved in the naming process, and effectively drives up personal interest in a product. It is also called crowdsourcing.

“Your future depends on many things most importantly you”

Customers won’t return to you–or refer you to someone else–if you don’t deliver on your brand promise.

Developing a brand that has a loyal customer base is a wonderful thing. But your brand cannot just sit on its laurels. It is time to reward these customers. Remember, these loyal customers will tell their friends and family about your brand, and they will discuss it on social media. Rewarding these customers will keep them coming back, which will result in more profits.

If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for yourself, your marketing teams or leadership teams we can develop a tailored strategy for you. Feel free to contact us.

Designing a logo—Creativity in graphics

The creative design comes in handy while working in the field of graphic design. After all, it’s too easy to lose steam in the midst of cranking out design after design. Fear not! For your inspiration needs, we’ve combed through every inch of the internet to bring you the best design existence.

Research your audience: Designing a logo is not just about creating an appealing visual. Like the overall color scheme and design of your site, your logo sets your brand apart from the competition and shows people that you’re a legitimate business. Logos are a critical part of the modern visual landscape. Throw yourself into the brand. Save all your sketches. Research online. Create mind maps or mood boards. Build a board and tear it apart. Stop with the clichés. Know your customer need. Give him/her a variety of different design to think on. Ask your customer about the message he/she want to convey via the logo. Don’t just be a designer – be a good one. Designing an effective logo is not a quick or easy process. What it requires is through research, thought, care and attention to ensure the final logo design targets the correct market and broadcasts the right message. A poorly designed logo will have a negative effect on the perception of your business; however, a carefully designed logo can transform a business by attracting the right people.

Idea generation: When working on designs you should start on paper, using numerous idea generation techniques, such as brainstorming and word mapping. This is typically a very organic process and can vary from project to project. Any idea that comes to mind will be sketched on paper to explore the full depth of potential ideas for the logo design. You should be updated with the current trend in the graphic designing. It’s wild to see dozens of design examples categorized by their inherent design trend. Each page even has a small infographic for each trend displaying popularity by year. Quite revealing!

Once the idea has been explored on paper you should begin to work on the designs using software called Adobe Illustrator, which is a vector-based software program, which means the artwork produced is scalable and will never lose quality. You should continue to explore and experiment with the ideas even during this state, to ensure the idea produced is presented in its best possible light. Use vector shapes in Adobe Illustrator CC to create a logo that looks good onscreen and in print. The best part about vector art is that it scales to any size. It can be a small business card or a large billboards vector art can be resized and it will not lose its quality. Try to know about the golden circle ratio. It will help you to get a better understanding of various designs.

Once you have made several solid designs prepared, you will have an incubation period of at least a day, where you will not look at the designs. During this time you may consider new ideas which you would like to explore and can return to the project with a fresh perspective. Following this period you should return to the designs, refine the work where needed and select the most suitable designs to present. Add vector design in your logo and create some mind-blowing designs in order to draw your clients

Designing the Idea and presenting:  Once designs are ready to present you should create a PDF document which will display the logo designs created, with images of the designs in real life examples, along with supporting notes explaining the decisions made. We only present designs which we are confident in, and will give you my opinion on which you believe will be most suitable for your client’s business. You should leave the final choice to your client, and if there is any possibility of improvement in design, the design could be improved or modified to better meet the objectives, changes can be made where necessary.

Finalizing the Project:   Once the designing process is completed; and we are both satisfied with the final design work, we will be finalizing the new logo files for use on web and print. You are also supposed to prepare a logo usage document to help you make the most of your new logo as your business grows, and if at any point you need help with your logo files you should be available to help and support your client ongoing.

The Ultimate path to eternal peace—NIRVANA

The Ultimate show is eternal. It’s always sunrise somewhere. Everything depends on your thought, your approach towards a situation. Meditation can help you with that. It is a great tool to control your thoughts. You can explore the countless possibilities through it. Meditation is a tool to train the mind not to dwell in the past or the future, but to live in the here and now, the realm in which we can experience peace most readily, a realm full of endless possibilities, numerous thoughts, and countless opportunities. Meditate to know your inner self, to know what you are? Who are you in this vast multiverse? To get the answers to this one should embrace the positivity. Positive vibes and positive thoughts make a positive mind. All that we are is the result of what we have thought. It is founded on our thoughts. It is made up of our thoughts. If one speaks or acts with a pure thought, happiness follows one, like a shadow that never leaves.

 Pursue “tranquility” and “insight” as the mental qualities that would lead to Nirvana, the Ultimate Reality. Our mind is like a wild horse. It is unstable. It can be easily manipulated by the things that are running around it. Practicing the right thoughts is the key; it will point you in the right direction. Avoid the negative vibes and follow the right direction. One can perfect a wholesome, tranquil state of mind through the practice of positive thinking. ” No one is afraid of the heights, they’re afraid of falling down”. Nirvana or the lasting enlightenment or true spiritual growth can be achieved only through the persistent exercise of real love. The real meaning of enlightenment is to gaze with undimmed eyes on all darkness. If we look at the path, we do not see the sky. We are the people of earth. We are on the spiritual journey to the stars. Our quest is to look within ourselves, to know who we are, to see that we are connected to everything. To see there is no separation, only in the mind.  To see this is all you want doesn’t mean it is all you need.

We must always remember that our body is just a cloth wear by our soul. We do a lot for this body that our soul will leave one day eventually when we die. We must always remember we have nothing to lose. Let the mind be free from the illusion of distractions. Don’t try to rush the things that need time to grow. Open the floodgates to expose the truth of who you are. And that will be left is people who accept it. They are the real ones. Don’t be judgmental. Accept what you get. Always know that whatever happens for a good reason. Embrace your problems with a positive attitude and solve it. That’s mindfulness.

Mindfulness is one of the most influential teachings that have filtered into popular culture as well as modern psychotherapy.  It was imperative to cultivate right mindfulness for all aspects of life in order to see things as they really are, or in other words, to “stop and smell the roses.” To encourage keen attention and awareness of all things through the four foundations of mindfulness:

• Contemplation of the body
• Contemplation of the feelings
• Contemplation of states of mind
• Contemplation of phenomena

In a word, mindfulness is about experiencing the moment with an attitude of openness and freshness to all and every experience. Through right mindfulness, one can free oneself from passions and cravings, which so often make us prisoners of past regrets or future preoccupations.

If a person is humble, thankful, good to their fellow human beings, and fights their inner demons every day to try and lead a good life he/she is worthy to nirvana. Everlasting peace depends on how one controls his temptation, lust, anger, greed, and pride. One mind should be beyond these thoughts to get the undying peace.

Life is too short to waste it on the negative thoughts. A man is defined on his deeds. His work will be remembered. So make sure you do something good that can be remembered. One day we will all have to leave this beautiful world, and we want to leave with peace towards eternal peace. Peace cannot be achieved by force; It can only be achieved by understanding.

“A star is beautiful; it affords pleasure, not from what it is to do, or to give, but simply by being what it is. It befits the heavens; it has congruity with the mighty space in which it dwells. It has repose; no force disturbs its eternal peace. It has freedom; no obstruction lies between it and infinity.” said by Sir Thomas Carlyle.

“However passionate, sinning, and rebellious the heart is hidden in the tomb, the flowers growing over it peep serenely at us with their innocent eyes; they tell us not of eternal peace alone, of that great piece of “indifferent” nature: they tell us, too, of eternal reconciliation and of life without end.” said by Ivan Turgenev.

By the words of the great philosophers, it is clear that the way to Nirvana is not impossible. All you have to do is to gather positivity and spread it.

Just like the rest of your body, your mind needs to be nurtured too. If you are a fitness fanatic, you can achieve a healthy body only when your brain is healthy. A healthy brain is one with peace and serenity.